Square
D · Extended EcosystemSubsidiarySquare provides accessible, integrated payment processing and business management tools that enable businesses of all sizes to accept payments, manage operations, and grow their customer base through a unified platform.
Last updated Feb 18, 2026
- Industry
- Payment Processing / Commerce Platform
- Business Model
- SaaS with transaction-based fees
- Target Market
- SMB and Mid-Market
- Employee Count
- 5001-10000
- Funding
- $601M
- Revenue Range
- $17B+ annually
- Stock Symbol
- SQ
- Parent Company
- Block, Inc.
- API Available
- Yes
Market Position
Leading payment processing and commerce platform for small to medium-sized businesses
Overview
Square, now operating under the parent company Block, Inc., is primarily a financial services and payment processing company rather than a traditional AdTech platform. While it offers some marketing and customer engagement tools as part of its commerce ecosystem, characterizing it as an AdTech company is inaccurate. Founded by Jack Dorsey and Jim McKelvey in 2009, Square revolutionized payment processing for small businesses with its card reader that plugs into smartphones. The company has expanded into a comprehensive suite of business tools including point-of-sale systems, e-commerce, payroll, and financial services. Square Marketing provides email marketing and customer engagement capabilities, but these are ancillary features within a payments-first platform that serves millions of businesses globally, from individual sellers to larger enterprises.
Products & Features
Square Point of Sale
Mobile and countertop POS system for accepting payments and managing sales
Square Online
E-commerce platform for building online stores and selling products
Square Marketing
Email marketing and customer engagement tools integrated with payment data
Square Payroll
Payroll processing and tax filing services for employees and contractors
Square Capital
Business loans and financing based on sales history
Square Appointments
Scheduling and booking software for service-based businesses
Square for Restaurants
Specialized POS system for restaurant operations
Square Invoices
Invoice creation and payment collection tools
Key Features
Integrated payment processingPoint-of-sale hardware and softwareE-commerce capabilitiesCustomer directory and CRMEmail marketing toolsInventory managementAnalytics and reportingNext-day depositsEmployee managementGift card programs
Use Cases
Retail payment processingRestaurant order and payment managementService appointment booking and paymentsE-commerce salesMobile payment acceptance at events or marketsInvoice billing for contractors and freelancersCustomer loyalty and email marketing campaigns
Customer Segments
Small businessesRetailersRestaurants and cafesService providersFreelancers and contractorsE-commerce merchantsMid-market businesses