Lauren Weinberg

Lauren Weinberg is a seasoned marketing executive best known for her role as CMO at Supergoop!, the cult-favorite SPF brand, where she has helped drive significant brand awareness and consumer growth through integrated digital and performance marketing strategies. Her work at Supergoop! has been notable for blending data-driven paid media with culturally resonant brand storytelling, helping the brand expand its reach across social, influencer, and digital channels during a period of rapid growth in the prestige skincare category. Prior to Supergoop!, Weinberg held senior marketing roles at Square (now Block), where she served as Global Chief Marketing Officer and was instrumental in scaling the brand's marketing operations globally, overseeing campaigns that spanned small business, enterprise, and consumer audiences. Her tenure at Square demonstrated her ability to manage large-scale digital advertising ecosystems, including performance marketing, brand campaigns, and data-driven customer acquisition strategies. Weinberg's career reflects a trajectory from agency and brand-side roles into executive leadership, with a consistent focus on building marketing organizations that can operate at the intersection of brand equity and measurable performance. She is regarded as a practitioner who understands both the creative and technical dimensions of modern marketing, including digital advertising platforms and consumer data strategies.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026