Weebly

A leading SMB-focused website builder integrated into Square's commerce ecosystem, competing with Wix, Squarespace, and Shopify for small business online presence

Weebly is a drag-and-drop website builder and eCommerce platform that enables small businesses, entrepreneurs, and individuals to create professional websites, blogs, and online stores without requiring technical expertise. Founded in 2006 and headquartered in San Francisco, California, Weebly grew to become one of the most widely used website creation platforms globally, serving tens of millions of users across more than 190 countries. Its intuitive interface, customizable themes, and integrated eCommerce tools made it a go-to solution for small business owners looking to establish an online presence quickly and affordably. Weebly operates today as part of Square (now Block, Inc.), which acquired the company in 2018. The acquisition was a strategic move by Square to expand its suite of tools for small businesses, integrating Weebly's website and eCommerce capabilities with Square's point-of-sale, payments, and business management ecosystem. This integration allows merchants to manage both their online and offline commerce through a unified platform, strengthening Square's value proposition for SMBs. While Weebly is not a traditional AdTech company, it plays a role in the digital marketing and commerce ecosystem by providing small businesses with the foundational online infrastructure needed to run digital marketing campaigns, sell products online, and engage customers. Its integration with Square's broader platform — including marketing tools, email campaigns, and analytics — positions Weebly as a comprehensive commerce and digital presence solution for small and medium-sized businesses.