Privy
Privy helps e-commerce businesses grow their email and SMS lists, reduce cart abandonment, and drive sales through easy-to-use pop-ups, email automation, and targeted campaigns designed specifically for online retailers.
Last updated Feb 8, 2026
- Industry
- E-commerce Marketing Technology
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 51-200
- Funding
- $9M
- Revenue Range
- $10M-$50M
- API Available
- Yes
Market Position
Leading conversion optimization and email marketing platform for small to medium-sized e-commerce businesses, particularly strong in the Shopify ecosystem
Overview
Privy is an e-commerce marketing platform founded in 2011 that specializes in conversion optimization and email marketing for online retailers. The platform provides a comprehensive suite of tools designed to help small and medium-sized e-commerce businesses grow their email and SMS subscriber lists, reduce cart abandonment, and increase sales through targeted on-site displays, email automation, and text messaging campaigns. Privy integrates seamlessly with major e-commerce platforms like Shopify, BigCommerce, Wix, and WooCommerce. In the AdTech and MarTech ecosystem, Privy occupies a niche position focused specifically on e-commerce conversion optimization and customer engagement. The platform differentiates itself by offering an accessible, user-friendly solution that combines multiple marketing channels (email, SMS, on-site displays) in a single platform tailored for online retailers. With hundreds of thousands of merchants using the platform, Privy has established itself as a popular choice among Shopify store owners and other e-commerce merchants looking for affordable, effective tools to grow their businesses without requiring extensive technical expertise.
Products & Features
Convert
On-site display tools including pop-ups, flyouts, banners, and spin-to-win wheels to capture email addresses and phone numbers
Email marketing automation platform with pre-built campaigns, newsletters, and abandoned cart recovery emails
Text
SMS marketing tools for sending promotional messages, cart abandonment reminders, and transactional updates
Sync
Contact synchronization tool that connects Privy with other email service providers and CRM platforms
Key Features
Customizable pop-ups and display triggersAbandoned cart email automationEmail campaign builder with templatesSMS marketing campaignsA/B testing for displaysCoupon code generation and managementExit-intent technologyMobile-responsive designsAudience segmentationAnalytics and reporting dashboard
Use Cases
Growing email subscriber lists for e-commerce storesReducing shopping cart abandonmentPromoting sales and special offers through pop-upsRecovering abandoned carts via email and SMSBuilding customer loyalty through targeted campaignsAnnouncing new product launchesCross-selling and upselling to existing customersCollecting customer feedback and reviews
Customer Segments
Shopify store ownersSmall e-commerce businessesMedium-sized online retailersDirect-to-consumer brandsWooCommerce merchantsBigCommerce storesWix e-commerce sites