Privy

Leading conversion optimization and email marketing platform for small to medium-sized e-commerce businesses, particularly strong in the Shopify ecosystem

Privy is an e-commerce marketing platform founded in 2011 that specializes in conversion optimization and email marketing for online retailers. The platform provides a comprehensive suite of tools designed to help small and medium-sized e-commerce businesses grow their email and SMS subscriber lists, reduce cart abandonment, and increase sales through targeted on-site displays, email automation, and text messaging campaigns. Privy integrates seamlessly with major e-commerce platforms like Shopify, BigCommerce, Wix, and WooCommerce. In the AdTech and MarTech ecosystem, Privy occupies a niche position focused specifically on e-commerce conversion optimization and customer engagement. The platform differentiates itself by offering an accessible, user-friendly solution that combines multiple marketing channels (email, SMS, on-site displays) in a single platform tailored for online retailers. With hundreds of thousands of merchants using the platform, Privy has established itself as a popular choice among Shopify store owners and other e-commerce merchants looking for affordable, effective tools to grow their businesses without requiring extensive technical expertise.