Ecwid

Leading multi-channel e-commerce solution for small and medium-sized businesses with strong international presence

Ecwid is a cloud-based e-commerce platform founded in 2009 that enables businesses to add online shopping functionality to existing websites, social media pages, and marketplaces. The platform provides a comprehensive suite of tools for creating and managing online stores, including inventory management, payment processing, shipping integration, and multi-channel selling capabilities. While Ecwid operates primarily in the e-commerce technology space rather than traditional advertising technology (AdTech), it intersects with the AdTech ecosystem through its integration capabilities with marketing and advertising platforms, enabling merchants to connect their online stores with various advertising channels and marketing automation tools. Ecwid was acquired by Lightspeed Commerce in 2021, becoming part of a larger commerce platform ecosystem. The company serves primarily small and medium-sized businesses globally, offering solutions in over 175 countries and supporting more than 50 languages. Ecwid's platform is designed to be user-friendly and accessible, allowing merchants without technical expertise to establish and grow their online presence across multiple sales channels simultaneously.