Wix

One of the world's largest cloud-based website creation platforms with over 230 million registered users, competing at the top of the SMB website builder market

Wix is a leading cloud-based web development platform founded in 2006 and headquartered in Tel Aviv, Israel. It offers an intuitive drag-and-drop website builder, hundreds of customizable templates, and a comprehensive suite of integrated business tools covering e-commerce, marketing, scheduling, and more. With over 230 million registered users across 190+ countries, Wix has established itself as one of the most widely used website creation platforms globally. In the AdTech and digital marketing ecosystem, Wix plays a significant role by providing SMBs and entrepreneurs with built-in marketing and advertising tools, including email marketing, social media integration, SEO optimization, and ad campaign management through Wix Ascend. The platform also supports Google Ads and Facebook Ads integrations, enabling users to run and manage paid advertising campaigns directly from the Wix dashboard. Its App Market further extends capabilities through third-party integrations with analytics, retargeting, and advertising tools. Wix competes directly with Squarespace, Shopify, and WordPress.com in the website builder space, differentiating itself through its ease of use, extensive template library, and all-in-one business management capabilities. As a publicly traded company on NASDAQ, Wix continues to invest heavily in its platform, including AI-powered design tools (Wix ADI) and developer-focused solutions (Velo by Wix), positioning itself at the intersection of website creation, e-commerce, and digital marketing technology.