Faire

Leading online wholesale marketplace for independent retailers and brands

Faire is an online wholesale marketplace platform founded in 2017 that connects independent retailers with brands and makers. While not a traditional AdTech company, Faire operates in the commerce technology space, providing a two-sided marketplace that facilitates product discovery and wholesale transactions between retailers and brands. The platform serves as a discovery and distribution channel for brands seeking to reach independent retailers, incorporating elements of marketplace advertising and product promotion. Faire's platform includes features that enable brands to showcase their products to a curated audience of retail buyers, with built-in marketing and promotional tools that help brands increase visibility and drive sales. The company has grown significantly since its founding, processing billions in gross merchandise value and serving hundreds of thousands of retailers globally. While primarily a B2B marketplace rather than a pure AdTech solution, Faire's product discovery mechanisms, recommendation algorithms, and brand promotion tools position it at the intersection of e-commerce and marketing technology.