Faire simplifies wholesale buying and selling by connecting independent retailers with unique brands, offering net payment terms, free returns, and data-driven tools to help both sides grow their businesses efficiently.
Last updated Feb 8, 2026
Leading online wholesale marketplace for independent retailers and brands
Faire is an online wholesale marketplace platform founded in 2017 that connects independent retailers with brands and makers. While not a traditional AdTech company, Faire operates in the commerce technology space, providing a two-sided marketplace that facilitates product discovery and wholesale transactions between retailers and brands. The platform serves as a discovery and distribution channel for brands seeking to reach independent retailers, incorporating elements of marketplace advertising and product promotion. Faire's platform includes features that enable brands to showcase their products to a curated audience of retail buyers, with built-in marketing and promotional tools that help brands increase visibility and drive sales. The company has grown significantly since its founding, processing billions in gross merchandise value and serving hundreds of thousands of retailers globally. While primarily a B2B marketplace rather than a pure AdTech solution, Faire's product discovery mechanisms, recommendation algorithms, and brand promotion tools position it at the intersection of e-commerce and marketing technology.
Platform connecting retailers with brands for wholesale purchasing
Dropshipping solution allowing retailers to sell products without holding inventory
Payment solution offering net terms and flexible payment options
Analytics, marketing, and inventory management tools for brands
Product discovery and curation tools for retailers