Infusionsoft

Leading marketing automation platform focused specifically on micro and small businesses with under 25 employees

Infusionsoft, now operating as Keap, was a pioneering marketing automation and CRM platform specifically designed for small businesses and entrepreneurs. Founded in 2001, the company built its reputation on providing an all-in-one solution that combined contact management, email marketing, sales pipeline automation, e-commerce capabilities, and payment processing in a single platform. The company officially rebranded to Keap in 2019 to better reflect its mission of helping small businesses grow while simplifying their operations. While positioned at the intersection of MarTech and CRM rather than pure AdTech, Keap serves the small business market with tools that enable automated marketing campaigns, lead capture, customer segmentation, and sales follow-up. The platform has been particularly popular among coaches, consultants, and service-based businesses that need to manage complex customer journeys. With over 200,000 users served throughout its history, Keap has maintained a significant presence in the small business automation space, competing against platforms like HubSpot, ActiveCampaign, and Mailchimp while focusing specifically on the needs of very small businesses and solopreneurs.