Infusionsoft

Pioneer and established player in SMB-focused CRM and marketing automation, now operating under the Keap brand

Infusionsoft was founded in 2001 in Chandler, Arizona, as one of the earliest dedicated CRM and marketing automation platforms designed specifically for small businesses. The company built its reputation by offering an all-in-one solution that combined contact management, email marketing, lead capture, e-commerce, and sales pipeline automation — capabilities that were previously only accessible to larger enterprises. Over its nearly two decades under the Infusionsoft brand, the company grew to serve tens of thousands of small business customers and became a recognized leader in the SMB marketing automation space. On January 29, 2019, Infusionsoft officially rebranded as Keap, reflecting a strategic evolution of the company's identity and product offerings. The rebrand was not an acquisition or merger but an intentional name change intended to better communicate the company's mission of helping small businesses 'keep' their clients and grow. The Keap brand also introduced a simplified product tier alongside the legacy Infusionsoft product, broadening the company's appeal to a wider range of small business users who found the original platform complex. Operating today as Keap (keap.com), the company continues to serve the SMB market from its headquarters in Chandler, Arizona, United States. The platform remains independent and privately held, offering subscription-based CRM, marketing automation, and sales tools. Infusionsoft's legacy is significant in the AdTech and MarTech ecosystem as a pioneer in making sophisticated automation accessible to small businesses, and its evolution into Keap represents a continued commitment to that founding mission.