Constant Contact

One of the most recognized email marketing platforms for SMBs and nonprofits, competing on ease of use, brand trust, and breadth of features at accessible price points

Constant Contact is one of the longest-standing email marketing platforms in the industry, founded in 1995 and headquartered in Waltham, Massachusetts. The company provides small businesses, nonprofits, and entrepreneurs with an accessible suite of digital marketing tools including email campaign creation, marketing automation, social media management, landing pages, event marketing, and basic CRM capabilities. Its drag-and-drop editor, extensive template library, and guided onboarding make it particularly appealing to users with limited technical expertise. In the AdTech and MarTech ecosystem, Constant Contact occupies a well-established position as a trusted SMB-focused platform competing directly with Mailchimp, Brevo (formerly Sendinblue), and HubSpot's starter tiers. The company was acquired by Endurance International Group in 2015 and later became part of Clearlake Capital and Siris Capital's portfolio after a 2019 acquisition. It has since been operated as a standalone brand under the Newfold Digital umbrella, though it maintains its own distinct identity and product roadmap. Constant Contact's significance in the AdTech space lies in its massive SMB customer base, reportedly serving hundreds of thousands of businesses globally. The platform has expanded beyond email to include SMS marketing, social ads, Google Ads integration, and e-commerce tools, positioning itself as an all-in-one digital marketing hub for resource-constrained organizations. Its strong brand recognition, customer support reputation, and educational resources continue to differentiate it in a crowded market.