GetResponse
C · Marketing TechnologyGetResponse provides an affordable, all-in-one marketing platform that combines email marketing, automation, webinars, and conversion tools to help businesses grow their audience and revenue without requiring multiple separate tools.
Last updated Feb 8, 2026
- Industry
- Marketing Automation & Email Marketing
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market
- Employee Count
- 201-500
- Funding
- $260M
- Revenue Range
- $50M-$100M
- Stock Symbol
- N/A
- Parent Company
- N/A
- API Available
- Yes
Market Position
Established mid-tier player in the email marketing and marketing automation space with strong international presence
Overview
GetResponse is a comprehensive email marketing and marketing automation platform founded in 1998 that serves over 350,000 customers in 183 countries. The company provides an all-in-one solution that combines email marketing, marketing automation, landing pages, webinars, and conversion funnels to help businesses grow their audience and increase revenue. GetResponse has evolved from a simple email marketing tool into a full-featured marketing platform that competes with major players in the marketing technology space. As part of the broader MarTech ecosystem with strong AdTech connections, GetResponse enables businesses to create targeted campaigns, automate customer journeys, and optimize conversions through data-driven insights. The platform is particularly known for its user-friendly interface, robust automation capabilities, and integrated webinar functionality that sets it apart from many competitors. GetResponse serves a global customer base ranging from solopreneurs and small businesses to mid-market companies and digital marketing agencies.
Products & Features
Email Marketing
Create, send, and track professional email campaigns with drag-and-drop editor and templates
Marketing Automation
Build automated customer journeys with visual workflow builder and behavioral triggers
Landing Pages
Create high-converting landing pages with templates and A/B testing capabilities
Webinars
Host live and on-demand webinars integrated with marketing automation
Conversion Funnel
Pre-built sales funnels combining landing pages, emails, and payment processing
Website Builder
Create complete websites with integrated marketing tools
Live Chat
Real-time customer engagement tool for websites
CRM
Basic customer relationship management integrated with marketing tools
Key Features
Drag-and-drop email editorMarketing automation workflowsBuilt-in webinar platformLanding page builderA/B testingList segmentationAutorespondersE-commerce integrationAnalytics and reportingMobile appRSS-to-emailTransactional emailsSignup forms and popupsConversion funnels
Use Cases
Email newsletter campaignsLead nurturing and scoringE-commerce abandoned cart recoveryWebinar marketing and hostingCourse creator marketingAgency client campaign managementEvent promotion and registrationProduct launch campaignsCustomer onboarding sequencesSales funnel automation
Customer Segments
Small businessesE-commerce storesDigital marketersMarketing agenciesCourse creators and educatorsCoaches and consultantsNon-profit organizationsMid-market companiesSolopreneursB2B companies