Moosend

Mid-tier email marketing automation platform with competitive pricing

Moosend is an email marketing and marketing automation platform that provides businesses with tools to create, send, and optimize email campaigns. Founded in 2011, the company offers a comprehensive suite of features including drag-and-drop email editors, automation workflows, landing page builders, subscription forms, and advanced analytics. The platform is designed to serve businesses ranging from small startups to larger enterprises, with a focus on delivering an intuitive user experience combined with powerful automation capabilities. In May 2021, Moosend was acquired by Sitecore, a leading digital experience platform provider, for an undisclosed amount. Following the acquisition, Moosend continues to operate as a distinct product within Sitecore's portfolio, maintaining its brand identity and serving its existing customer base while benefiting from Sitecore's resources and market reach. The platform remains positioned as an accessible, cost-effective solution in the email marketing and marketing automation space. Moosend's technology focuses on helping marketers increase engagement and conversions through personalized email campaigns, behavioral triggers, and data-driven insights. The platform integrates with numerous third-party applications and e-commerce platforms, making it a versatile tool for businesses looking to enhance their digital marketing efforts. While technically part of the MarTech ecosystem rather than pure AdTech, Moosend plays a role in the broader digital marketing technology landscape by enabling targeted customer communications and automated marketing workflows.