Competitive pricing with unlimited emails on most plans
Last updated Jan 25, 2026
Moosend positions itself as an affordable, feature-rich alternative to premium email marketing platforms, competing in the mid-market segment with strong automation capabilities. Following its acquisition by Sitecore, the company has strengthened its enterprise credentials while maintaining competitive pricing for SMBs. The platform is recognized for its intuitive interface, robust automation features, and excellent price-to-value ratio.
Moosend is a cloud-based email marketing and marketing automation platform designed to help businesses of all sizes create, manage, and optimize their email campaigns. Founded in 2011 and headquartered in London, United Kingdom, the company provides an intuitive solution that combines email marketing, automation workflows, landing page creation, and analytics in a single platform. Moosend serves over 100,000 businesses globally, ranging from small startups to enterprise organizations across various industries. The platform is known for its user-friendly drag-and-drop email editor, advanced segmentation capabilities, and powerful automation features that enable marketers to create personalized customer journeys. In September 2021, Moosend was acquired by Sitecore, a leading digital experience platform provider, for approximately $1.2 billion. Following the acquisition, Moosend continues to operate as a standalone product while benefiting from Sitecore's resources and expanding its integration capabilities within the broader Sitecore ecosystem. The company maintains its commitment to providing affordable, feature-rich email marketing solutions with a focus on ease of use and customer success.
Drag-and-drop email editor with customizable templates, responsive design, and HTML editing capabilities
Visual workflow builder for creating automated customer journeys, triggers, and behavioral-based campaigns
Advanced subscriber management with dynamic segmentation based on behavior, demographics, and custom fields
Create and publish custom landing pages with forms and conversion tracking without coding
Real-time campaign performance tracking, A/B testing, heatmaps, and detailed engagement metrics
Customizable signup forms and pop-ups for website integration and list growth
Product recommendations, abandoned cart recovery, and transactional email capabilities
Dynamic content insertion based on subscriber data and behavior for personalized messaging