Moosend

Affordable, feature-rich email marketing and automation platform positioned as a strong alternative to Mailchimp and ActiveCampaign for SMBs and mid-market businesses

Moosend is an email marketing and marketing automation platform that continues to operate as a distinct product following its acquisition by Sitecore in June 2021. Originally founded in London, Moosend built a reputation for delivering a feature-rich yet affordable alternative to dominant players like Mailchimp and ActiveCampaign, targeting SMBs and growing businesses that needed powerful automation without enterprise-level pricing. The platform offers a comprehensive suite of tools including drag-and-drop email campaign builders, advanced segmentation, behavioral automation workflows, landing page creation, subscription forms, and detailed analytics. Moosend's automation capabilities allow marketers to trigger personalized campaigns based on user behavior, purchase history, and engagement signals — making it a capable tool for e-commerce and digital marketing teams alike. Since its acquisition by Sitecore — a leading digital experience platform company — Moosend has continued to serve its existing customer base while benefiting from integration into a broader enterprise ecosystem. The acquisition allowed Sitecore to expand its marketing automation offerings, while Moosend retained its brand identity and product focus. It remains a competitive option in the email marketing space, particularly valued for its generous pricing tiers, ease of use, and robust API access.