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Brief
Moosend was acquired by Sitecore (2025).
Moosend

Moosend

Email Marketing & Marketing Automationmoosend.com

Moosend delivers powerful email marketing automation and campaign tools at a competitive price point, enabling businesses of all sizes to build personalized customer journeys without technical complexity.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2011
HQ
Athens, Attica, Greece
Parent
Constant Contact
Connections
27

At a glance

Employees
51-200
Funding
acquired
Revenue
$10M-$50M
17integrations9competitors1corporate family
Email MarketingMarketing PlatformMarketing Automation

About

Affordable, feature-rich email marketing and automation platform positioned as a strong alternative to Mailchimp and ActiveCampaign for SMBs and agencies, now backed by Sitecore's enterprise ecosystem.

Moosend is an email marketing and marketing automation platform that continues to operate as a distinct brand under Sitecore's ownership following its acquisition in June 2021. The platform provides businesses with a comprehensive suite of tools for creating, sending, and optimizing email campaigns, including drag-and-drop email editors, advanced segmentation, behavioral automation workflows, and landing page builders. Moosend is particularly known for its user-friendly interface and competitive pricing, making it accessible to small and medium-sized businesses as well as marketing agencies. Founded in 2011 and headquartered in Athens, Greece, Moosend built a reputation for delivering enterprise-grade marketing automation capabilities at an accessible price point. Its platform supports real-time analytics, A/B testing, subscription forms, and e-commerce integrations, enabling marketers to build sophisticated customer journeys without requiring deep technical expertise. The acquisition by Sitecore, a leading digital experience platform provider, positioned Moosend's capabilities within a broader content and customer experience ecosystem. Within the AdTech and MarTech landscape, Moosend competes with platforms like Mailchimp, ActiveCampaign, and GetResponse. Its integration into Sitecore's portfolio has expanded its reach into enterprise markets while maintaining its core SMB-friendly product offering. The platform continues to serve thousands of customers globally, offering a free tier and scalable subscription plans based on subscriber count.

Business model

SaaS

Target market

SMB

What they offer

  • Email Campaign Builder

    Drag-and-drop editor for creating responsive email campaigns with pre-built templates and custom design options.

  • Marketing Automation

    Visual workflow builder for creating automated sequences triggered by user behavior, events, or time-based conditions.

  • Landing Page Builder

    No-code tool for building and publishing conversion-optimized landing pages and subscription forms.

  • Audience Segmentation

    Advanced segmentation engine allowing marketers to target subscribers based on behavior, demographics, and custom attributes.

  • Analytics & Reporting

    Real-time campaign performance dashboards tracking opens, clicks, conversions, and revenue attribution.

  • Subscription Forms

    Customizable opt-in forms and pop-ups for growing email lists and capturing leads.

  • A/B Testing

    Split testing functionality for subject lines, content, and send times to optimize campaign performance.

  • Transactional Email

    SMTP and API-based transactional email sending for order confirmations, password resets, and notifications.

Key features

Drag-and-drop email editor with responsive templatesVisual marketing automation workflow builderAdvanced list segmentation and taggingReal-time analytics and reportingA/B testing for campaignsLanding page and subscription form builderE-commerce integrations with product recommendation blocksGDPR-compliant data managementTransactional email via SMTP/APICountdown timers and dynamic content

Use cases

Email newsletter campaigns for SMBs and content publishersE-commerce abandoned cart and post-purchase automationLead nurturing and drip campaign sequencesAgency-managed multi-client email marketingEvent promotion and registration campaignsCustomer re-engagement and win-back campaignsTransactional email delivery for web applications

Customer segments

Small and medium-sized businesses (SMBs)Digital marketing agenciesE-commerce retailersSaaS companiesContent creators and bloggersNon-profit organizations

Tech & specs

Technology stack

RESTful APISMTP relay infrastructureCloud-based SaaS architectureJavaScript (front-end)Webhooks for event-driven integrations

Security & compliance

GDPRCAN-SPAMCASL

Deployment

Cloud

API

Yes

Explore further

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