Omnisend enables advertising technology through email marketing
Omnisend is positioned as a leading omnichannel marketing automation platform specifically for ecommerce businesses, competing in the mid-market segment. The company has established strong market presence through its ecommerce-first approach, deep integrations with major shopping platforms, and competitive pricing. Omnisend serves over 100,000 ecommerce brands globally and is recognized for its ease of use and comprehensive feature set tailored to online retail needs.
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Omnisend is a comprehensive omnichannel marketing automation platform specifically designed for ecommerce businesses. Founded in 2014 and headquartered in London, United Kingdom, the company provides integrated email and SMS marketing solutions that enable online retailers to create personalized customer experiences across multiple channels. The platform combines email marketing, SMS campaigns, web push notifications, and other communication channels into a unified system, allowing ecommerce brands to automate their marketing workflows and drive revenue growth. Omnisend distinguishes itself through its ecommerce-focused approach, offering pre-built automation workflows tailored for online stores, including cart abandonment sequences, welcome series, order confirmations, and post-purchase campaigns. The platform integrates seamlessly with major ecommerce platforms like Shopify, WooCommerce, BigCommerce, and Magento, providing merchants with tools to segment audiences, personalize messaging, and track campaign performance. With a user-friendly interface and powerful automation capabilities, Omnisend serves thousands of ecommerce businesses ranging from small startups to established brands, helping them increase customer engagement and maximize lifetime value through data-driven marketing strategies.
Basic information available
Market Position
Classified as B in MarTech space. This indicates emerging player status.
Last updated: 12/5/2025