Omnisend
Ecommerce-specific features and pre-built workflows designed for online retail
Last updated Jun 23, 2026 · Connections updated Jul 8, 2026
At a glance
- Employees
- 201-500
- Funding
- venture-backed
- Revenue
- $10M-$50M
About
Omnisend is positioned as a leading omnichannel marketing automation platform specifically for ecommerce businesses, competing in the mid-market segment. The company has established strong market presence through its ecommerce-first approach, deep integrations with major shopping platforms, and competitive pricing. Omnisend serves over 100,000 ecommerce brands globally and is recognized for its ease of use and comprehensive feature set tailored to online retail needs.
Omnisend is an email and SMS marketing automation platform for e-commerce, founded in 2014 (originally as Soundest) and headquartered in Vilnius, Lithuania, with additional offices including London. It offers integrated advertising and lifecycle messaging for online retailers.
Business model
B2B SaaS
Target market
Small to medium-sized ecommerce businesses and online retailers across various industries seeking omnichannel marketing automation solutions
What they offer
Email Marketing
Drag-and-drop email builder with ecommerce-focused templates, personalization, and A/B testing capabilities
SMS Marketing
Text message campaigns with automation, segmentation, and two-way messaging for customer engagement
Marketing Automation
Pre-built and custom automation workflows including cart abandonment, welcome series, browse abandonment, and post-purchase campaigns
Web Push Notifications
Browser-based push notifications to re-engage visitors and drive conversions
Segmentation Engine
Advanced customer segmentation based on behavior, purchase history, engagement, and custom attributes
Forms and Popups
Customizable signup forms, popups, and landing pages to grow email and SMS subscriber lists
Product Recommendations
AI-powered product recommendation engine for personalized cross-sell and upsell campaigns
Reporting and Analytics
Comprehensive campaign analytics, revenue tracking, and performance dashboards with ecommerce metrics
Ecommerce Platform Integrations
Native integrations with Shopify, WooCommerce, BigCommerce, Magento, and other ecommerce platforms
Customer Profiles
Unified customer data profiles aggregating behavior, purchase history, and engagement across channels
Use cases
Customer segments
Tech & specs
Technology stack
Deployment
API
- 2014 · Founded