Ecommerce-specific features and pre-built workflows designed for online retail
Last updated Dec 5, 2025
Omnisend is positioned as a leading omnichannel marketing automation platform specifically for ecommerce businesses, competing in the mid-market segment. The company has established strong market presence through its ecommerce-first approach, deep integrations with major shopping platforms, and competitive pricing. Omnisend serves over 100,000 ecommerce brands globally and is recognized for its ease of use and comprehensive feature set tailored to online retail needs.
Omnisend is a comprehensive omnichannel marketing automation platform specifically designed for ecommerce businesses. Founded in 2014 and headquartered in London, United Kingdom, the company provides integrated email and SMS marketing solutions that enable online retailers to create personalized customer experiences across multiple channels. The platform combines email marketing, SMS campaigns, web push notifications, and other communication channels into a unified system, allowing ecommerce brands to automate their marketing workflows and drive revenue growth. Omnisend distinguishes itself through its ecommerce-focused approach, offering pre-built automation workflows tailored for online stores, including cart abandonment sequences, welcome series, order confirmations, and post-purchase campaigns. The platform integrates seamlessly with major ecommerce platforms like Shopify, WooCommerce, BigCommerce, and Magento, providing merchants with tools to segment audiences, personalize messaging, and track campaign performance. With a user-friendly interface and powerful automation capabilities, Omnisend serves thousands of ecommerce businesses ranging from small startups to established brands, helping them increase customer engagement and maximize lifetime value through data-driven marketing strategies.
Drag-and-drop email builder with ecommerce-focused templates, personalization, and A/B testing capabilities
Text message campaigns with automation, segmentation, and two-way messaging for customer engagement
Pre-built and custom automation workflows including cart abandonment, welcome series, browse abandonment, and post-purchase campaigns
Browser-based push notifications to re-engage visitors and drive conversions
Advanced customer segmentation based on behavior, purchase history, engagement, and custom attributes
Customizable signup forms, popups, and landing pages to grow email and SMS subscriber lists
AI-powered product recommendation engine for personalized cross-sell and upsell campaigns
Comprehensive campaign analytics, revenue tracking, and performance dashboards with ecommerce metrics
Native integrations with Shopify, WooCommerce, BigCommerce, Magento, and other ecommerce platforms
Unified customer data profiles aggregating behavior, purchase history, and engagement across channels