Simplified retargeting and prospecting advertising across web, mobile, and social channels with transparent pricing and easy-to-use self-service tools designed for small to medium-sized businesses.
Last updated Feb 21, 2026 by AI Enrichment
SMB-focused retargeting platform acquired by Marin Software
Perfect Audience was a retargeting and prospecting advertising platform founded in 2012 that enabled businesses to create and manage display advertising campaigns across multiple channels including web, mobile, Facebook, and Twitter. The platform was designed to make retargeting accessible to small and medium-sized businesses with a self-service interface and transparent pricing model. The company was acquired by Marin Software in 2015 and integrated into Marin's broader digital advertising management platform. Perfect Audience specialized in helping advertisers reconnect with website visitors who didn't convert, as well as finding new prospective customers through lookalike audience targeting. The platform offered features like dynamic product ads, cross-device retargeting, and multi-channel campaign management. Following the acquisition, Perfect Audience's technology and capabilities were absorbed into Marin Software's suite of products, and the standalone Perfect Audience brand was eventually phased out as Marin consolidated its offerings.
Display ads to visitors who previously visited your website across the web
Retarget website visitors with ads on Facebook and Instagram
Automatically show personalized product ads based on browsing behavior
Find new customers using lookalike audience targeting