Sharpspring

Affordable marketing automation platform for agencies and SMBs, positioned as a cost-effective alternative to HubSpot and Marketo

SharpSpring, now part of Constant Contact following a $240 million acquisition in 2021, is a comprehensive marketing automation and CRM platform designed to help agencies and small-to-medium-sized businesses drive leads, manage pipelines, and execute multi-channel marketing campaigns. The platform combines robust automation workflows, behavioral-based email marketing, dynamic landing pages, and a built-in CRM to give users an integrated view of the customer journey from first touch to closed deal. Originally founded in Gainesville, Florida, SharpSpring carved out a strong niche by offering agency-friendly pricing and white-label capabilities that allowed marketing agencies to resell the platform under their own brand. This model differentiated it from enterprise-heavy competitors like HubSpot and Marketo, making sophisticated marketing automation accessible to smaller organizations and the agencies that serve them. Under Constant Contact's ownership, SharpSpring continues to operate as a distinct product, benefiting from the broader resources and customer base of its parent while maintaining its core focus on affordability and agency partnerships. The acquisition reinforced Constant Contact's strategy to expand beyond email marketing into a fuller suite of digital marketing tools for SMBs, positioning the combined offering as a competitive alternative to larger, more expensive marketing platforms.