Sharpspring complements advertising operations with marketing technology
SharpSpring positions itself as an affordable, full-featured marketing automation platform targeting the underserved SMB and agency markets. The company competes by offering enterprise-level capabilities at mid-market pricing, with a particular strength in its agency partner program and white-label offerings.
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SharpSpring is a marketing automation and customer relationship management (CRM) platform designed specifically to meet the needs of small and medium-sized businesses (SMBs) and marketing agencies. The platform provides a comprehensive suite of tools that enable businesses to automate marketing campaigns, manage customer relationships, track visitor behavior, and generate actionable insights to drive revenue growth. SharpSpring differentiates itself in the competitive marketing automation space by offering enterprise-level functionality at a price point accessible to smaller organizations, making sophisticated marketing technology available to businesses that traditionally couldn't afford premium solutions. The company's platform integrates email marketing, social media management, landing page creation, lead scoring, and behavioral-based automation into a unified system. SharpSpring has built a strong reputation among digital marketing agencies by offering a white-label solution that allows agencies to resell the platform under their own branding. This agency-focused approach has enabled SharpSpring to expand its market reach while providing agencies with recurring revenue opportunities and powerful tools to deliver results for their clients. SharpSpring serves thousands of businesses across various industries, from professional services and healthcare to retail and technology companies. The platform emphasizes ease of use without sacrificing advanced capabilities, offering features like dynamic forms, visitor identification, CRM integration, and comprehensive analytics dashboards. By focusing on delivering measurable ROI and providing exceptional customer support, SharpSpring has positioned itself as a viable alternative to larger, more expensive marketing automation platforms while maintaining the flexibility and personalization that SMBs require.
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Market Position
Classified as C in MarTech space. This indicates emerging player status.
Last updated: 10/22/2025