Sharpspring

A leading affordable marketing automation platform for agencies and SMBs, now operating as part of Constant Contact

SharpSpring is a comprehensive marketing automation and CRM platform that serves small-to-mid-sized businesses and marketing agencies. Founded in 2012 and headquartered in Gainesville, Florida, the platform provides a full suite of tools including email marketing, behavioral tracking, lead scoring, landing page builders, and a built-in CRM — all designed to help businesses convert leads into customers more efficiently. SharpSpring positioned itself as a cost-effective alternative to enterprise-grade platforms like HubSpot and Marketo, making sophisticated marketing automation accessible to smaller organizations and agencies. In 2021, SharpSpring was acquired by Constant Contact, a well-known email marketing brand owned by Endurance International Group (later Clearlake Capital), for approximately $240 million. The acquisition was intended to expand Constant Contact's marketing automation capabilities and deepen its offerings for SMBs. Following the acquisition, SharpSpring continued to operate as a distinct product line under the Constant Contact umbrella, retaining its brand identity and agency-focused go-to-market approach. SharpSpring remains particularly popular among digital marketing agencies, who use it to manage multiple client accounts under a single platform with white-labeling capabilities. Its competitive pricing model — offering flat-rate agency pricing rather than per-contact billing — has been a key differentiator in the marketing automation space. Today, as part of Constant Contact, SharpSpring continues to serve thousands of agencies and businesses worldwide.