Canva
Democratizes professional design by providing an intuitive, cloud-based platform that enables anyone to create high-quality visual content for marketing and advertising without design expertise or expensive software.
Last updated Aug 2, 2026 by the ATDb Editorial Team · Connections updated Aug 3, 2026
At a glance
- Employees
- 1001-5000
- Funding
- $572M
- Revenue
- $1B-$2B
About
Leading cloud-based design platform with over 100 million monthly active users globally
Canva is an Australian visual-communication company founded in Sydney in 2013. Its browser-based design platform is used for social, presentation, video and print assets, and runs on a freemium model with paid Pro and Teams tiers alongside the free product. For advertisers and marketing teams it functions as a creative-production tool rather than a media-buying one, sitting upstream of the ad stack where assets are made and versioned. Canva has grown partly by acquisition, buying the stock-media libraries Pexels and Pixabay in May 2019 and continuing to absorb adjacent design and content tooling since.
Business model
SaaS
Target market
SMB, Mid-Market, Enterprise
What they offer
Canva Pro
Premium subscription tier with advanced design features, Brand Kit, premium templates, and collaboration tools
Brand Kit
Centralized brand asset management for logos, colors, fonts, and templates to ensure brand consistency
Magic Resize
One-click resizing of designs across multiple formats and platforms
Background Remover
AI-powered tool to remove backgrounds from images instantly
Content Planner
Social media scheduling and publishing tool integrated into the design workflow
Premium Templates
Access to over 610,000 premium templates across various categories
Team Collaboration
Real-time collaboration features for teams to work together on designs
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2012 · Founded
- Year unknown
- Absorbed Easil