Skip to content
Brief
Canva

Canva

Creative Design Softwarecanva.com

Democratizes professional design by providing an intuitive, cloud-based platform that enables anyone to create high-quality visual content for marketing and advertising without design expertise or expensive software.

Last updated Aug 2, 2026 by the ATDb Editorial Team · Connections updated Aug 3, 2026

Founded
2012
HQ
Sydney, New South Wales, Australia
Connections
54

At a glance

Employees
1001-5000
Funding
$572M
Revenue
$1B-$2B
19integrations6competitors2corporate family

About

Leading cloud-based design platform with over 100 million monthly active users globally

Canva is an Australian visual-communication company founded in Sydney in 2013. Its browser-based design platform is used for social, presentation, video and print assets, and runs on a freemium model with paid Pro and Teams tiers alongside the free product. For advertisers and marketing teams it functions as a creative-production tool rather than a media-buying one, sitting upstream of the ad stack where assets are made and versioned. Canva has grown partly by acquisition, buying the stock-media libraries Pexels and Pixabay in May 2019 and continuing to absorb adjacent design and content tooling since.

Business model

SaaS

Target market

SMB, Mid-Market, Enterprise

What they offer

  • Canva Pro

    Premium subscription tier with advanced design features, Brand Kit, premium templates, and collaboration tools

  • Brand Kit

    Centralized brand asset management for logos, colors, fonts, and templates to ensure brand consistency

  • Magic Resize

    One-click resizing of designs across multiple formats and platforms

  • Background Remover

    AI-powered tool to remove backgrounds from images instantly

  • Content Planner

    Social media scheduling and publishing tool integrated into the design workflow

  • Premium Templates

    Access to over 610,000 premium templates across various categories

  • Team Collaboration

    Real-time collaboration features for teams to work together on designs

Key features

Drag-and-drop design interface100+ million stock photos, videos, and graphicsBrand Kit for brand consistencyMagic Resize for multi-platform contentBackground removerTeam collaboration toolsContent scheduling and publishingCustom fonts and uploadsTransparent backgroundsPremium templates libraryCloud storage (1TB for Pro)Animation and video editing

Use cases

Social media content creationMarketing collateral designPresentation creationBrand identity developmentDigital advertising creativePrint marketing materialsVideo content and animationsWebsite graphics and bannersEmail marketing templatesInfographics and data visualizationEvent marketing materialsProduct packaging design

Customer segments

Small and medium businessesMarketing teamsSocial media managersContent creators and influencersEducators and studentsNon-profit organizationsEnterprise marketing departmentsFreelance designersAgenciesE-commerce businesses

Tech & specs

Technology stack

Cloud-based infrastructureAI and machine learning for design suggestionsReal-time collaboration technologyCDN for asset deliveryMobile and web applicationsAPI integrations

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001

Deployment

Cloud

API

Yes

Corporate history
  1. 2012 · Founded
  2. Year unknown
Connection details
View Canva’s full portfolio (2) See alternatives to Canva See integrations with Canva (19)

Explore further

3 views