Brandfolder

Leading digital asset management platform focused on brand management and creative operations

Brandfolder is a cloud-based digital asset management (DAM) platform that enables organizations to store, manage, organize, and distribute their brand assets, creative content, and digital media from a centralized location. The platform serves marketing teams, creative professionals, and brand managers who need to maintain brand consistency across multiple channels and stakeholders. In 2019, Brandfolder was acquired by Smartsheet, a work management platform, and continues to operate as a distinct product within Smartsheet's portfolio. The platform focuses on making brand assets easily accessible and shareable while maintaining control over usage rights and brand guidelines. Brandfolder positions itself in the marketing technology and digital asset management space rather than traditional advertising technology, serving as infrastructure for brand and creative operations. The platform integrates with various marketing and creative tools to streamline workflows and ensure brand consistency across campaigns and touchpoints. Under Smartsheet's ownership, Brandfolder continues to serve enterprise and mid-market customers across industries including retail, technology, healthcare, and consumer goods, providing them with tools to manage everything from logos and images to video content and brand guidelines.