Brandfolder provides a centralized, intuitive platform for managing and distributing brand assets, enabling organizations to maintain brand consistency, accelerate content workflows, and empower teams with easy access to approved marketing materials.
Last updated Feb 8, 2026
- Industry
- Digital Asset Management (DAM) / MarTech
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- Funding
- $30M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Smartsheet
- API Available
- Yes
Market Position
Leading cloud-based DAM platform with strong presence in mid-market and enterprise segments
Overview
Brandfolder is a cloud-based digital asset management (DAM) platform that helps organizations centralize, organize, and distribute their brand assets efficiently. The platform serves as a comprehensive solution for marketing teams, creative professionals, and brand managers to maintain brand consistency across multiple channels and touchpoints. Brandfolder provides intuitive tools for asset storage, advanced search capabilities, sharing, and collaboration, streamlining workflows and reducing time spent searching for approved brand materials. As part of the broader MarTech and AdTech ecosystem, Brandfolder plays a critical role in enabling brand consistency and operational efficiency for marketing operations. The platform has established itself as a leading DAM solution, particularly among mid-market and enterprise organizations that require sophisticated asset management capabilities. In 2021, Brandfolder was acquired by Smartsheet, integrating DAM capabilities into a broader work management platform and expanding its reach to Smartsheet's extensive customer base.
Products & Features
Digital Asset Management
Core DAM platform for storing, organizing, and managing brand assets including images, videos, documents, and creative files
Brand Guidelines
Tools for creating and distributing brand guidelines and style guides to ensure brand consistency
Asset Sharing & Distribution
Secure sharing capabilities with customizable permissions and public/private portals
Creative Workflow
Collaboration tools for creative teams to review, approve, and manage asset production
Analytics & Insights
Usage analytics and reporting to understand asset performance and engagement
Key Features
Intuitive search and AI-powered taggingCustomizable brand portalsVersion control and asset historyAdvanced permissions and access controlsEmbeddable asset galleriesAutomated file conversionsCDN-powered deliveryCustom metadata and taxonomyMobile accessibilityWhite-label capabilities
Use Cases
Centralized brand asset repositoryMarketing campaign asset distributionSales enablement and collateral managementProduct information and imagery managementAgency-client collaborationFranchise and multi-location brand managementEvent marketing asset coordinationPartner and vendor asset sharing
Customer Segments
Enterprise brandsMid-market companiesMarketing agenciesRetail and e-commerceHealthcare organizationsTechnology companiesFinancial servicesHospitality and travelEducation institutions