Brandfolder complements advertising operations with creative platform
Brandfolder is positioned as a modern, user-friendly DAM solution in the competitive digital asset management market. The platform differentiates itself through its emphasis on visual design, ease of use, and brand-centric features. Following its acquisition by Smartsheet, Brandfolder benefits from enhanced market credibility and access to Smartsheet's enterprise customer base, strengthening its position in the mid-market to enterprise segment.
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Brandfolder is a cloud-based digital asset management (DAM) platform designed to help organizations centralize, organize, and distribute their brand assets efficiently. The platform serves as a single source of truth for marketing teams, creative professionals, and brand managers who need to maintain brand consistency across multiple channels and touchpoints. By providing intuitive tools for asset storage, search, sharing, and collaboration, Brandfolder streamlines workflows and reduces the time teams spend searching for approved brand materials. The platform caters to enterprises and mid-market companies across various industries including retail, technology, healthcare, and hospitality. Brandfolder's solution addresses critical pain points in brand management such as version control, asset accessibility, usage rights management, and cross-team collaboration. With features like customizable portals, advanced search capabilities, analytics, and integrations with popular marketing and creative tools, Brandfolder positions itself as a comprehensive solution for modern brand asset management needs. Brandfolder operates in the rapidly growing MarTech and digital asset management space, where organizations increasingly recognize the strategic value of efficiently managing their digital content libraries. The platform emphasizes user experience with a visually-driven interface that makes it easy for both technical and non-technical users to find and utilize brand assets. As part of the broader content operations ecosystem, Brandfolder helps organizations accelerate time-to-market for campaigns while ensuring brand compliance and governance.
Basic information available
Market Position
Classified as C in Software space. This indicates emerging player status.
Last updated: 11/16/2025