Smartsheet

A top-tier collaborative work management platform with dominant enterprise penetration, serving over 90% of Fortune 100 companies and competing closely with Monday.com and Asana.

Smartsheet is a leading cloud-based platform for work management, project management, and collaboration, founded in 2005 and headquartered in Bellevue, Washington. The platform offers an intuitive spreadsheet-like interface combined with robust project management capabilities including Gantt charts, card views, dashboards, and automated workflows. It serves organizations of all sizes across industries including technology, healthcare, financial services, manufacturing, and government, enabling teams to plan, track, automate, and report on work at scale. Smartsheet has established itself as a major player in the collaborative work management (CWM) space, competing directly with platforms like Monday.com, Asana, and Microsoft Project. The company went public on the New York Stock Exchange in 2018 and has grown to serve over 90% of Fortune 100 companies. Its enterprise-grade security, compliance certifications, and deep integration ecosystem with tools like Salesforce, Microsoft 365, Google Workspace, and Slack have made it a preferred choice for large organizations managing complex workflows. While Smartsheet is not a traditional AdTech company, it is widely used by marketing and advertising teams for campaign management, creative project tracking, media planning, and cross-functional collaboration. Its flexible platform allows marketing operations teams to build custom workflows, automate approvals, and maintain visibility across campaigns and agency relationships. The company has expanded its platform through acquisitions and product development, including capabilities like Smartsheet Advance, Resource Management, and WorkApps, positioning it as a comprehensive enterprise work management solution.