Okta

Market leader in enterprise identity and access management, recognized as a Leader in Gartner Magic Quadrant for Access Management

Okta is a publicly traded identity and access management (IAM) company founded in 2009 and headquartered in San Francisco, California. The company provides a cloud-native platform that enables organizations to manage and secure user authentication, single sign-on (SSO), multi-factor authentication (MFA), and identity lifecycle management across thousands of applications and services. Okta serves as a critical infrastructure layer for enterprises seeking to secure their digital environments without compromising user experience. Okta's platform is divided into two primary product lines: Workforce Identity Cloud, which helps organizations manage employee access to tools and systems, and Customer Identity Cloud (powered by Auth0, acquired in 2021), which enables developers to build secure authentication and authorization into customer-facing applications. With integrations across over 7,000 pre-built applications in its integration network, Okta has established itself as a neutral identity platform that works across hybrid and multi-cloud environments. In the AdTech and MarTech ecosystem, Okta plays an increasingly important role as brands and publishers grapple with identity resolution, first-party data strategies, and secure customer data management in a post-third-party-cookie world. Its Customer Identity Cloud is used by digital publishers and advertisers to build authenticated user experiences, manage consent, and create persistent first-party identity graphs. Okta competes with Microsoft Azure AD, Ping Identity, and ForgeRock, but maintains a strong independent market position as the de facto standard for enterprise identity.