Okta

Market leader in cloud-based identity and access management with significant enterprise market share

Okta is a leading enterprise identity and access management (IAM) platform that provides cloud-based solutions for authentication, authorization, and user lifecycle management. While not traditionally classified as an AdTech company, Okta plays a critical infrastructure role in the digital ecosystem by enabling secure access to applications and services. In the AdTech context, Okta's identity solutions help advertising technology companies, publishers, and marketing platforms manage user authentication, secure API access, and ensure compliance with data privacy regulations. The company serves as the identity layer for thousands of organizations, including many in the marketing and advertising technology sectors. Founded in 2009 and publicly traded since 2017, Okta has established itself as a market leader in the Identity-as-a-Service (IDaaS) space. The company's Workforce Identity Cloud and Customer Identity Cloud (powered by Auth0, acquired in 2021) serve different use cases, with the latter being particularly relevant to digital properties including ad-supported platforms. Okta's platform integrates with over 7,000 pre-built applications and provides the authentication infrastructure that enables secure, seamless user experiences across digital properties, making it an important enabler for AdTech companies managing user data and access controls.