Asana
D · Extended EcosystemAsana helps teams orchestrate their work, from daily tasks to strategic initiatives, enabling organizations to move faster and achieve their goals with clarity and accountability.
Last updated Feb 8, 2026
- Business Model
- SaaS
- Target Market
- Enterprise, Mid-Market, SMB
- Employee Count
- 1001-5000
- Funding
- $213M
- Revenue Range
- $500M-$1B
- Stock Symbol
- ASAN
- API Available
- Yes
Market Position
Leading work management platform competing with Monday.com, Atlassian, and Microsoft in the collaboration software space
Overview
Asana is not an AdTech company. It is a work management and collaboration platform founded in 2008 by Dustin Moskovitz and Justin Rosenstein, both former Facebook engineers. The company provides software-as-a-service that helps teams organize, track, and manage their work through project management tools, task assignments, timelines, and workflow automation. Asana serves organizations across various industries to improve productivity and team coordination. Asana went public in September 2020 via a direct listing on the New York Stock Exchange under the ticker symbol ASAN. The platform competes in the work management and collaboration software market against companies like Monday.com, Atlassian (Jira/Trello), Microsoft (Project/Planner), and Smartsheet. While Asana is not part of the advertising technology ecosystem, it may be used by marketing and advertising teams for project management purposes, but it does not provide advertising-specific technology, ad serving, programmatic advertising, or other core AdTech functionalities.
Products & Features
Work Management
Core platform for organizing tasks, projects, and workflows
Goals
Strategic planning and goal tracking aligned with company objectives
Portfolios
High-level view of multiple projects and initiatives
Workload
Resource management and capacity planning
Timeline
Gantt-style project timeline visualization
Automation
Workflow automation through rules and custom triggers
Forms
Intake forms for standardizing work requests
Reporting
Custom dashboards and analytics
Key Features
Task and project managementMultiple project views (list, board, timeline, calendar)Workflow automationCustom fields and templatesReal-time collaborationFile attachments and proofingDependencies and milestonesReporting and dashboardsMobile appsGuest access
Use Cases
Marketing campaign managementProduct launches and roadmapsCreative production workflowsEvent planningSales pipeline trackingIT project managementHR onboarding processesStrategic planning and OKRs
Customer Segments
Technology companiesMarketing and creative teamsProfessional servicesNon-profit organizationsHealthcareFinancial servicesManufacturingRetail