Upwork enables advertising technology through commerce & sales
Upwork is one of the two dominant players in the global freelancing marketplace industry, competing primarily with Fiverr. As a publicly-traded company, Upwork has established itself as the preferred platform for complex, high-value projects and long-term freelance engagements, particularly in professional services and technical domains. The platform's focus on quality vetting, enterprise solutions, and comprehensive project management tools differentiates it from competitors focused on micro-tasks or lower-complexity work.
B2B/B2C Marketplace with transaction-based revenue View similar →
Upwork is a leading global freelancing platform that connects businesses with independent professionals across a wide range of disciplines including software development, design, writing, marketing, customer service, and administrative support. The platform operates as a two-sided marketplace, facilitating millions of work relationships annually by providing tools for job posting, talent discovery, contract management, time tracking, and secure payment processing. With a robust vetting system and sophisticated matching algorithms, Upwork enables companies of all sizes to access specialized talent on-demand while providing freelancers with opportunities to build sustainable independent careers. As one of the pioneers in the gig economy, Upwork has evolved from a simple job board into a comprehensive work management platform that supports the entire lifecycle of remote collaboration. The company serves a diverse client base ranging from individual entrepreneurs and small businesses to Fortune 500 enterprises, offering flexible engagement models from short-term projects to long-term contracts. Through its technology-driven approach, Upwork has positioned itself as a critical infrastructure provider for the future of work, enabling distributed teams and remote collaboration at scale.
Basic information available
Market Position
Classified as B in SaaS space. This indicates emerging player status.
Last updated: 10/22/2025