Fiverr

Leading global freelance services marketplace with strong presence in creative and digital marketing services

Fiverr is a global online marketplace founded in 2010 that connects businesses and individuals with freelance talent offering digital services across hundreds of categories. While not a traditional AdTech company, Fiverr operates within the broader digital services ecosystem and has significant relevance to advertising and marketing technology through its extensive marketplace of creative, marketing, and digital advertising services. The platform enables buyers to purchase 'Gigs' - predefined service packages - from freelancers worldwide, with services ranging from logo design and content writing to video production and digital marketing campaigns. Fiverr went public in 2019 (NYSE: FVRR) and has established itself as one of the leading freelance marketplaces globally, competing with platforms like Upwork and Freelancer. The company generates revenue through service fees charged to both buyers and sellers on its platform. Its relevance to the AdTech ecosystem stems from its role as a marketplace for advertising creative services, digital marketing expertise, and content creation - all critical components of modern advertising campaigns. Fiverr has expanded beyond its original $5 starting price point to include premium services through Fiverr Pro and Fiverr Business, targeting enterprise clients and agencies seeking vetted, high-quality freelance talent.