Front enables advertising technology through customer support
Front is positioned as a category leader in the customer operations space, occupying the middle ground between simple email clients and complex enterprise help desk systems. The company has carved out a distinctive market position by focusing on team collaboration and workflow efficiency while maintaining email familiarity. Front competes in the rapidly growing customer communication management market, particularly strong among technology companies and SaaS businesses that value modern, collaborative approaches to customer service.
B2B SaaS View similar →
Front is a leading customer operations platform that revolutionizes how businesses manage customer communications and support interactions. Founded in 2013 and headquartered in San Francisco, California, Front combines the familiar interface of email with powerful multi-channel communication capabilities, enabling teams to collaborate seamlessly across email, SMS, live chat, social media, and other channels. The platform's shared inbox approach allows support, sales, and customer success teams to work together efficiently while maintaining personalized, contextual customer relationships. Front has positioned itself as a modern alternative to traditional help desk software by emphasizing workflow automation, team collaboration, and human-centric design. The platform serves thousands of companies worldwide, from fast-growing startups to enterprise organizations, particularly resonating with technology companies, SaaS businesses, and customer-centric organizations. Front's deep integrations with existing business tools create a centralized hub for all customer-facing communications, eliminating the need to switch between multiple applications. The company has achieved significant growth and recognition in the customer operations space, raising over $138 million in funding and reaching unicorn status with a valuation exceeding $1.7 billion. Front's emphasis on collaborative workflows and its ability to bridge the gap between simple email clients and complex enterprise customer service platforms has made it a category leader, helping organizations deliver exceptional customer experiences while significantly improving team productivity and response times.
Basic information available
Market Position
Classified as B in space. This indicates emerging player status.
Last updated: 12/13/2025