Make enables advertising technology through workflow automation
Make is positioned as a powerful yet accessible workflow automation platform competing in the rapidly growing iPaaS and no-code/low-code automation market. The company differentiates itself through its visual scenario builder that provides granular control over automation logic, appealing to both technical and non-technical users who require sophisticated automation capabilities beyond simple trigger-action workflows.
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Make (formerly Integromat) is a leading visual workflow automation platform that enables businesses to design, build, and automate complex processes without extensive coding knowledge. The company provides a powerful integration platform as a service (iPaaS) solution that connects hundreds of applications, services, and systems through an intuitive visual interface. Make's platform distinguishes itself through its scenario-based approach to automation, allowing users to create sophisticated multi-step workflows with conditional logic, data transformation, and error handling capabilities that rival custom-coded solutions. Serving a diverse customer base spanning small businesses to enterprise organizations, Make has established itself as a comprehensive automation solution across industries including technology, e-commerce, digital marketing, finance, and operations management. The platform's visual builder uses a unique node-based interface that provides granular control over data flow and process logic, making it accessible to citizen developers while offering the depth required by technical teams. Make's extensive integration ecosystem, combined with features like real-time execution monitoring, advanced data manipulation tools, and webhook support, positions it as a robust alternative to traditional integration platforms and a key enabler of digital transformation initiatives for organizations seeking to eliminate manual processes and improve operational efficiency across departments.
Last updated: 11/10/2025