Make

Leading visual automation platform with strong presence in marketing operations and workflow automation

Make (formerly Integromat) is a visual automation platform that allows users to design, build, and automate workflows by connecting various applications and services without requiring coding knowledge. The platform uses a visual builder with a drag-and-drop interface that enables users to create complex automation scenarios across thousands of apps and services. Make operates as a subsidiary of Celonis, a process mining company that acquired it in 2022, but continues to operate as a distinct brand and product. While Make is not strictly an AdTech company, it serves the marketing and advertising technology ecosystem by enabling marketers, agencies, and AdTech professionals to automate data flows, campaign management, reporting, and integration between various marketing and advertising platforms. The platform supports integrations with major advertising platforms, CRMs, analytics tools, and marketing automation systems, making it a valuable tool for marketing operations and AdTech workflows. Make competes in the integration platform as a service (iPaaS) and workflow automation space, positioning itself as a more visual and user-friendly alternative to traditional integration tools. The company serves a global customer base ranging from individual professionals and small businesses to enterprise organizations, with a strong presence in the marketing technology and operations automation segments.