n8n enables advertising technology through workflow automation
n8n positions itself as a developer-friendly, open-source alternative to traditional iPaaS solutions, emphasizing transparency, flexibility, and self-hosting capabilities. The company competes in the rapidly growing workflow automation market by offering a fair-code model that appeals to technical teams and organizations with data sovereignty requirements.
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n8n is a leading provider of workflow automation solutions that enables businesses and technical teams to connect applications, automate processes, and streamline operations through a flexible, node-based automation platform. The company offers an open-source workflow automation tool that allows users to create complex integrations and automations without extensive coding knowledge, while still providing the flexibility for developers to extend functionality through custom code when needed. As a modern automation platform, n8n distinguishes itself through its fair-code distribution model, which provides transparency and self-hosting capabilities alongside cloud-based options. The platform supports hundreds of pre-built integrations with popular business applications, APIs, and services, making it a versatile solution for organizations seeking to reduce manual tasks, improve operational efficiency, and create sophisticated automated workflows. n8n serves a diverse customer base ranging from startups and SMBs to enterprise organizations across various industries including technology, e-commerce, marketing, and operations.
Basic information available
Market Position
Classified as B in MarTech space. This indicates emerging player status.
Last updated: 10/25/2025