Tray.io

Leading low-code automation platform serving enterprise and mid-market customers

Tray.io is a General Automation Platform that provides a low-code/no-code solution for building complex integrations and automating business processes across multiple applications and systems. Founded in 2012, the company built a visual workflow builder that allows both technical and non-technical users to create sophisticated automations without extensive coding knowledge. The platform is particularly popular among operations teams, IT departments, and business analysts who need to connect disparate systems and automate repetitive tasks. While Tray.io operates in the broader automation and integration space rather than pure AdTech, it serves marketing and advertising technology teams by enabling them to connect their martech stacks, automate campaign workflows, and synchronize data across platforms like CRMs, marketing automation tools, and advertising platforms. The company raised significant venture capital funding and established itself as a leader in the iPaaS (Integration Platform as a Service) market. In November 2024, Tray.io was acquired by Celigo, another integration platform provider, in a move to consolidate the iPaaS market. The company continues to operate as a distinct brand under Celigo's ownership, maintaining its product offerings and serving its existing customer base while benefiting from the combined resources and capabilities of the merged entity.