IFTTT

Leading no-code automation platform with extensive third-party integrations

IFTTT (If This Then That) is an automation platform founded in 2011 that enables users to connect different web services, apps, and smart devices through conditional logic statements called 'applets.' While not a traditional AdTech company, IFTTT operates in the marketing technology and automation space, allowing businesses and individuals to automate workflows across 700+ integrated services including social media platforms, email marketing tools, analytics services, and advertising platforms. The platform serves as a connectivity layer that helps marketers automate repetitive tasks, synchronize data across platforms, and create automated marketing workflows without requiring coding expertise. IFTTT has evolved from a consumer-focused automation tool to offer enterprise solutions through IFTTT Pro and business-tier services. The platform's significance in the broader marketing and advertising technology ecosystem lies in its ability to bridge disparate platforms and automate cross-platform workflows, making it valuable for social media management, content distribution, lead generation, and marketing analytics automation. The company has raised significant venture funding and serves millions of users globally, positioning itself as a key player in the no-code automation and integration platform market.