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IFTTT enables advertising technology through workflow automation
IFTTT (If This Then That) is a web-based service that allows users to create chains of conditional statements, called applets, which are triggered by changes to other web services such as social media, messaging, smart home devices, and more.
Basic information available
Market Position
Classified as B in MarTech space. This indicates emerging player status.
Last updated: 10/5/2025