Pipedrive

Leading sales-focused CRM for small and medium-sized businesses with strong presence in Europe and growing global footprint

Pipedrive is a sales-focused customer relationship management (CRM) platform founded in 2010 that helps sales teams manage leads, track communications, and automate repetitive tasks. The company was built by salespeople for salespeople, emphasizing visual pipeline management and ease of use. While Pipedrive is primarily a CRM/sales enablement tool rather than a pure AdTech platform, it plays a supporting role in the broader marketing and sales technology ecosystem by integrating with various marketing automation and advertising platforms to help businesses manage leads generated from marketing campaigns and advertising efforts. Pipedrive serves over 100,000 companies across 179 countries, focusing primarily on small to medium-sized businesses that need an intuitive, affordable CRM solution. The company was acquired by Vista Equity Partners in 2020 and has continued to expand its product offerings, including email marketing capabilities through Campaigns, web forms through LeadBooster, and various automation features. While not a traditional AdTech company, Pipedrive's integration capabilities with advertising platforms and its role in lead management make it relevant to the sales and marketing technology stack.