Clearbit provides real-time B2B data enrichment and intelligence that helps companies understand their customers, personalize experiences, and accelerate revenue growth through accurate, actionable business data.
Last updated Feb 8, 2026
- Industry
- Data Enrichment & Sales Intelligence
- Business Model
- SaaS
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 51-200
- Funding
- $32M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- HubSpot
- API Available
- Yes
Market Position
Leading B2B data enrichment platform with strong developer-focused API offerings
Overview
Clearbit is a B2B data enrichment and intelligence platform that provides real-time company and contact information to help businesses enhance their customer data, improve targeting, and accelerate sales and marketing efforts. Founded in 2015, Clearbit offers a suite of APIs and tools that automatically append firmographic, technographic, and demographic data to existing customer records, enabling personalized marketing campaigns, lead scoring, and account-based marketing strategies. The company serves thousands of businesses globally, from startups to enterprise organizations, and has become a key player in the marketing data and sales intelligence space. In 2023, Clearbit was acquired by HubSpot, integrating its data enrichment capabilities into HubSpot's CRM and marketing automation platform while continuing to operate as a standalone product. Clearbit's platform sits at the intersection of MarTech and sales intelligence, providing critical data infrastructure that powers personalization, lead qualification, and go-to-market strategies. The company's API-first approach and real-time data enrichment capabilities have made it a popular choice among technology companies and data-driven organizations looking to enhance their customer understanding and improve conversion rates across the funnel.
Products & Features
Enrichment
Automatically appends over 100 B2B data points to customer records including company size, industry, technology usage, and contact information
Reveal
Identifies anonymous website visitors by matching IP addresses to company information, enabling account-based marketing strategies
Prospector
B2B lead generation tool that helps find and contact decision-makers at target companies based on specific criteria
Forms
Shortens web forms by auto-completing fields with enriched data, improving conversion rates while capturing comprehensive information
Capture
Tracks and attributes form submissions and conversions to specific marketing campaigns and channels
Key Features
Real-time data enrichment via API85+ firmographic data attributesTechnographic data on 10,000+ technologiesCompany logo and social media profile enrichmentEmail verification and validationRole-based contact dataWebsite visitor identificationCRM and marketing automation integrationsBulk enrichment capabilitiesCustom data attributes
Use Cases
Lead enrichment and qualificationAccount-based marketing (ABM)Sales prospecting and outreachPersonalized website experiencesForm optimization and conversion improvementCustomer segmentation and targetingCRM data hygiene and maintenanceMarketing attribution and analyticsIdeal customer profile (ICP) analysisTerritory planning and account routing
Customer Segments
B2B SaaS companiesTechnology companiesMarketing agenciesSales teamsE-commerce platformsFinancial servicesProfessional services firmsFast-growing startupsEnterprise organizations