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Brief
Clearbit was acquired by HubSpot (Jan 2023)
Clearbit

Clearbit

B2B Data & Intelligenceclearbit.com

Clearbit is a B2B marketing intelligence company, founded in 2014 and headquartered in San Francisco, that built its reputation on developer-friendly APIs for data enrichment and prospecting, as well as on its Reveal product, which uses IP-to-company matching to de-anonymize website traffic so revenue teams can identify which businesses are engaging with their digital properties.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2014
HQ
San Francisco, California, United States
Parent
Connections
37

AI-drafted from public sources15 sources cited

At a glance

Employees
201-500
Funding
$18.5M
Revenue
$50M-$100M
Stock
N/A
26integrations8competitors1corporate family1acquisitions

About

A leading B2B data enrichment provider, now integrated within HubSpot to deliver real-time intelligence across the CRM and marketing automation ecosystem.

Clearbit is a B2B marketing intelligence company, founded in 2014 and headquartered in San Francisco, that built its reputation on developer-friendly APIs for data enrichment and prospecting, as well as on its Reveal product, which uses IP-to-company matching to de-anonymize website traffic so revenue teams can identify which businesses are engaging with their digital properties. Its advertising capability allows marketers to refine the audiences that see their LinkedIn, Facebook, and Google ads — including targeting net-new companies or employees not yet in a brand's records, or reaching companies and individuals from Clearbit's dataset that match a defined ideal customer profile. Clearbit's dataset covers tens of millions of companies with more than 100 attributes per record, spanning industry classifications, employee bands, revenue estimates, location, and technology stack. HubSpot acquired Clearbit in November 2023 and has been integrating its capabilities into HubSpot's CRM and marketing suite under the Breeze Intelligence brand, though the Clearbit name and documentation remain widely used and new customers primarily access its data and intent signals as part of HubSpot's credit-based enrichment offerings. Source 1: saleshive.com — Clearbit Reveal Review 2026: Pricing, Features, Pros & Cons Source 2: warmly.ai — Clearbit Pricing: Is There a Better Option in 2026?

Business model

SaaS

Target market

Mid-Market, Enterprise

What they offer

  • Clearbit Enrichment

    Automatically appends firmographic, technographic, and contact data to CRM records and form submissions in real time.

  • Clearbit Reveal

    De-anonymizes website visitors by identifying the companies browsing your site, enabling timely and targeted outreach.

  • Clearbit Prospector

    Allows sales and marketing teams to build targeted prospect lists based on ideal customer profile criteria.

  • Clearbit Advertising

    Enables B2B audience targeting on platforms like LinkedIn and Facebook using Clearbit's company and contact data.

  • Clearbit Forms

    Shortens lead capture forms by auto-filling known data fields, reducing friction while maintaining data completeness.

  • Clearbit Traffic Rank

    Provides web traffic estimates for companies to help prioritize accounts by digital presence and activity.

Key features

Real-time data enrichment for leads, contacts, and accountsAnonymous website visitor identificationIdeal customer profile (ICP) matching and scoringTechnographic and firmographic data coverageNative HubSpot CRM integrationAPI-first architecture for custom integrationsAutomated list building and prospectingIntent signal detection

Use cases

Enriching inbound leads with company and contact data automaticallyIdentifying and converting anonymous website visitors into pipelineBuilding targeted outbound prospect lists matching ICP criteriaPersonalizing marketing campaigns based on firmographic segmentsImproving CRM data quality and hygieneShortening lead capture forms to increase conversion ratesTargeting B2B audiences on paid social channels

Customer segments

B2B SaaS companiesEnterprise sales teamsDemand generation and marketing operations teamsRevenue operations professionalsGrowth-stage technology companiesHubSpot CRM users

Tech & specs

Technology stack

RESTful APIsMachine learning for data classificationReal-time data pipelinesJavaScript (web tag for visitor identification)Cloud infrastructure (AWS)Webhook-based event triggers

Security & compliance

SOC 2GDPRCCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2014 · Founded
  2. 2023Acquired by HubSpot3 sources
    Still operating as part of HubSpot
See alternatives to Clearbit See integrations with Clearbit (26)

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