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Clearbit was acquired by HubSpot.
Brief
Clearbit

Clearbit

Clearbit provides real-time B2B data enrichment and buyer intent signals that help go-to-market teams identify, prioritize, and convert their best prospects faster and with greater accuracy.

clearbit.comSan Francisco, California, United StatesFounded 2014

Last updated Jun 1, 2026 by the ATDb Editorial Team

Industry
B2B Data & Intelligence / AdTech / MarTech
Business Model
SaaS
Target Market
Mid-Market, Enterprise
Employee Count
201-500
Funding
$17M
Revenue Range
$50M-$100M
Stock Symbol
N/A
Parent Company
HubSpot
API Available
Yes
Market Position

Leading B2B data enrichment provider, now integrated into HubSpot's CRM ecosystem as a premium intelligence layer

Overview

Clearbit is a B2B data enrichment and intelligence platform that provides businesses with real-time firmographic, technographic, and demographic data on companies and contacts. Founded in 2014 and headquartered in San Francisco, Clearbit built a comprehensive data network that enables go-to-market teams to enrich CRM records, identify anonymous website visitors, score leads, and target ideal customer profiles with precision. Its APIs and native integrations became foundational tools for modern revenue operations stacks. Clearbit's product suite spans the full B2B funnel — from identifying anonymous web traffic with Reveal, to enriching inbound leads in real time, to prospecting net-new accounts via its Prospector tool. The platform draws on a proprietary data graph covering millions of companies and contacts globally, updated continuously through machine learning and third-party data partnerships. This made Clearbit a go-to solution for high-growth SaaS companies and enterprise marketing and sales teams seeking to reduce manual research and improve targeting accuracy. In late 2023, HubSpot acquired Clearbit, integrating its data enrichment capabilities directly into the HubSpot CRM platform. Under HubSpot ownership, Clearbit continues to operate as a distinct product offering — now branded as 'Clearbit by HubSpot' — extending HubSpot's intelligence layer and giving its customers access to enriched B2B data natively within the platform. The acquisition underscored the growing strategic importance of first- and third-party data in modern CRM and marketing automation ecosystems.

Products & Features

Clearbit Enrich

Real-time enrichment of company and contact records using email, domain, or IP address as inputs, appending firmographic and demographic data to CRM records automatically.

Clearbit Reveal

De-anonymizes website visitors by identifying the companies behind anonymous web traffic, enabling personalized experiences and timely sales outreach.

Clearbit Prospector

Outbound prospecting tool that allows sales and marketing teams to build targeted lists of companies and contacts matching their ideal customer profile.

Clearbit Advertising

Enables B2B audience targeting on platforms like LinkedIn and Facebook by syncing Clearbit-enriched segments to paid media channels.

Clearbit Forms

Shortens lead capture forms by auto-filling known fields using enrichment data, reducing friction while maintaining data completeness.

Clearbit Intent

Surfaces buyer intent signals by identifying companies actively researching relevant topics, helping prioritize outreach timing.

Key Features
Real-time API-based data enrichmentAnonymous website visitor identificationIdeal Customer Profile (ICP) scoring and segmentationNative CRM integrations (HubSpot, Salesforce)Technographic data on software stack usageFirmographic data covering 200+ attributesB2B audience syndication to paid media platformsContinuous data refresh via machine learning
Use Cases
Enriching inbound leads in real time before routing to salesIdentifying and personalizing experiences for anonymous website visitorsBuilding targeted outbound prospect lists matching ICP criteriaScoring and prioritizing leads based on firmographic fitSyncing enriched B2B audiences to LinkedIn and Facebook for ABM advertisingReducing CRM data decay through continuous record enrichmentShortening lead capture forms to improve conversion rates
Customer Segments
B2B SaaS companiesEnterprise marketing and demand generation teamsSales development and revenue operations teamsAccount-based marketing (ABM) practitionersGrowth and product-led growth teamsDigital advertising and paid media teams

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