Clearbit

A leading B2B data enrichment provider, now integrated into HubSpot's CRM platform, competing with ZoomInfo, Apollo, and Bombora in the data intelligence space.

Clearbit is a leading B2B data enrichment and intelligence platform that provides real-time data on companies and individuals to help sales, marketing, and operations teams make smarter decisions. Founded in 2015, Clearbit built a comprehensive data network covering millions of companies and contacts globally, enabling businesses to enrich their CRM records, identify anonymous website visitors, score leads, and personalize outreach at scale. Its APIs and integrations became foundational infrastructure for modern go-to-market stacks. Clearbit's product suite spans enrichment, prospecting, reveal (de-anonymization of website traffic), and risk intelligence, all powered by a proprietary data engine that aggregates and synthesizes signals from hundreds of sources. The platform integrates deeply with tools like Salesforce, HubSpot, Marketo, and Segment, making it a connective tissue layer for revenue teams seeking to operationalize data across their workflows. Its developer-friendly API approach earned it strong adoption among technical marketing and sales operations teams. In December 2023, HubSpot acquired Clearbit, integrating its data enrichment capabilities directly into the HubSpot CRM platform. Under HubSpot's ownership, Clearbit continues to operate as a distinct product and brand, with its enrichment capabilities being woven into HubSpot's broader customer platform. The acquisition underscored the growing strategic importance of first- and third-party data enrichment in the CRM and marketing automation space, and positioned HubSpot to compete more directly with Salesforce's data cloud offerings.