Clearbit

Clearbit is a B2B data enrichment and intelligence platform that provides businesses with real-time firmographic, technographic, and demographic data on companies and contacts. Founded in 2014 and headquartered in San Francisco, Clearbit built a comprehensive data network that enables go-to-market teams to enrich CRM records, identify anonymous website visitors, score leads, and target ideal customer profiles with precision. Its APIs and native integrations became foundational tools for modern revenue operations stacks. Clearbit's product suite spans the full B2B funnel — from identifying anonymous web traffic with Reveal, to enriching inbound leads in real time, to prospecting net-new accounts via its Prospector tool. The platform draws on a proprietary data graph covering millions of companies and contacts globally, updated continuously through machine learning and third-party data partnerships. This made Clearbit a go-to solution for high-growth SaaS companies and enterprise marketing and sales teams seeking to reduce manual research and improve targeting accuracy. In late 2023, HubSpot acquired Clearbit, integrating its data enrichment capabilities directly into the HubSpot CRM platform. Under HubSpot ownership, Clearbit continues to operate as a distinct product offering — now branded as 'Clearbit by HubSpot' — extending HubSpot's intelligence layer and giving its customers access to enriched B2B data natively within the platform. The acquisition underscored the growing strategic importance of first- and third-party data in modern CRM and marketing automation ecosystems.