TrueData

Privacy-compliant deterministic data and identity resolution provider competing in the mid-to-enterprise segment of the AdTech data marketplace

TrueData is an identity resolution company, founded in 2013 in Los Angeles, that helps advertisers, publishers, and ad tech firms generate growth through identity resolution, customer insights, and machine-learning-driven audience segmentation.¹ Its platform gives advertisers the ability to build precise audiences and draw insights from billions of deterministic behaviors across more than 200 million monthly active U.S. users, with targeting options spanning app ownership, demographics, device characteristics, and place visitation data.² Campaigns can be activated across mobile, social, desktop, OTT/CTV, and a broad range of MarTech and AdTech integrations.² TrueData's solutions power addressability for industry leaders such as The Trade Desk, Nielsen, and Experian.¹ TrueData was acquired by alternative identity platform ID5 — ID5's first acquisition since its founding in 2017 — with the merged entity operating under the ID5 brand.³ Source 1: rackspace.com — TrueData Source 2: liveramp.com — TrueData Source 3: adexchanger.com — Alt Identity Provider ID5 Buys TrueData, Marking Its First- ...