ZoomInfo

Market leader in B2B contact and company intelligence, widely used by sales and marketing teams for prospecting, ABM, and demand generation

ZoomInfo is a database software company whose core business is a B2B database of contact and business information, which it also leverages to help business-to-business marketers programmatically buy ads with greater precision and reach.¹ Following its acquisition of the DSP Clickagy, ZoomInfo launched MarketingOS, an in-house demand-side platform specializing in account-based marketing, where the targeting unit is groups of individuals who work for the same company.¹ Through an integration with The Trade Desk, ZoomInfo customers can access tens of thousands of additional publishers — including premium outlets outside the U.S. — and buy across display, social, audio, connected TV, video, and native channels.¹ On the data and intelligence side, ZoomInfo provides technographic data revealing what technology a company already runs, pairs it with intent signals showing what that company is actively researching, and offers an org chart endpoint that identifies the buying committee a marketer would actually need to reach.² Source 1: adweek.com — ZoomInfo Is Making B2B Ad Buying Easier Through Trade ... Source 2: zoominfo.com — Company Enrichment API: Firmographics, Hierarchy, and ...