Chorus.ai

One of the top conversation intelligence platforms for B2B revenue teams, now integrated into ZoomInfo's go-to-market suite

Chorus.ai is a leading conversation intelligence platform that captures and analyzes customer-facing interactions — including sales calls, video meetings, and emails — to surface actionable insights for revenue teams. Using AI and natural language processing, Chorus automatically transcribes conversations, identifies key moments, tracks deal risks, and provides coaching recommendations to help sales managers develop their teams more effectively. The platform integrates deeply with CRM systems, video conferencing tools, and sales engagement platforms to create a comprehensive record of buyer-seller interactions throughout the sales cycle. Founded in 2015 and headquartered in San Francisco, Chorus.ai quickly established itself as one of the top players in the conversation intelligence category alongside competitors like Gong.io and Clari. The company raised over $100 million in venture funding before being acquired by ZoomInfo in 2021 for approximately $575 million. The acquisition was strategic for ZoomInfo, allowing it to combine Chorus's interaction data with its own B2B contact and company intelligence to offer a more complete go-to-market platform. Following the acquisition, Chorus.ai continues to operate as a distinct product within the ZoomInfo portfolio, branded as Chorus by ZoomInfo. The platform remains widely used by B2B sales organizations seeking to improve rep performance, accelerate onboarding, and gain visibility into pipeline health through the analysis of real customer conversations. Its significance in the broader AdTech and MarTech ecosystem lies in its ability to connect first-party conversation data to revenue outcomes, making it a critical tool for data-driven sales organizations.