InsideView
Acquired by DemandbaseProvides comprehensive, real-time B2B company and contact data intelligence that integrates directly into CRM and marketing automation platforms to improve targeting, prospecting, and customer engagement.
Last updated Feb 18, 2026 by AI Enrichment
- Industry
- B2B Data Intelligence / Sales Intelligence
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 201-500
- Funding
- $104M
- Parent Company
- Demandbase
- API Available
- Yes
Market Position
Leading B2B data intelligence provider, now part of Demandbase's ABM platform
Overview
InsideView is a B2B data and intelligence platform that delivers company, contact, and industry insights to sales, marketing, and operations teams. The company aggregates data from thousands of sources to provide real-time information about companies, contacts, and market trends. InsideView's platform integrates with major CRM systems to enrich customer data and enable better targeting, prospecting, and account-based marketing strategies. While InsideView operates in the broader sales and marketing technology space rather than pure advertising technology, it plays a role in the data intelligence ecosystem that supports targeted B2B marketing and advertising efforts. The platform serves enterprise and mid-market companies across various industries, helping them improve data quality, identify prospects, and gain competitive intelligence. In 2021, InsideView was acquired by Demandbase, a leader in account-based marketing (ABM) platforms, and now operates as part of Demandbase's comprehensive B2B go-to-market solution. This acquisition combined InsideView's data intelligence capabilities with Demandbase's ABM and advertising technology to create a more complete B2B marketing platform.
Products & Features
InsideView Data
Comprehensive B2B company and contact database with real-time updates from thousands of sources
InsideView Insights
Market intelligence and news alerts about companies, industries, and prospects
InsideView Targeting
Tools for identifying and segmenting ideal customer profiles and target accounts
CRM Enrichment
Automatic data enrichment and cleansing for Salesforce and other CRM platforms
Key Features
Real-time company and contact dataCRM integration and data enrichmentMarket and competitive intelligenceAccount-based marketing supportOrganizational charts and relationshipsNews and trigger event alertsData quality managementAPI access for custom integrations
Use Cases
Sales prospecting and lead generationCRM data enrichment and cleansingAccount-based marketing targetingCompetitive intelligence gatheringMarket research and segmentationTerritory planning and account prioritization
Customer Segments
B2B Sales TeamsMarketing OperationsAccount-Based Marketing TeamsBusiness DevelopmentRevenue Operations