Dun & Bradstreet

Global market leader in commercial business data and B2B identity, with one of the largest proprietary business databases and the universally recognized D-U-N-S Number standard

Dun & Bradstreet (D&B) is one of the world's oldest and most established providers of business data, analytics, and insights. Founded in 1841, the company maintains one of the largest commercial databases in the world, covering hundreds of millions of business records globally. Its proprietary D-U-N-S Number system serves as a universal business identifier used by governments, enterprises, and technology platforms worldwide. D&B's data assets underpin critical business functions including credit risk, supply chain management, sales intelligence, and B2B marketing. In the AdTech and MarTech ecosystem, Dun & Bradstreet plays a significant role through its audience solutions, data marketplace offerings, and B2B identity resolution capabilities. The company's Bombora partnership and its own intent data products enable marketers to identify and target in-market business buyers with precision. D&B's Master Data Management (MDM) and data enrichment tools help enterprises maintain clean, accurate account data that feeds into CRM, ABM, and programmatic advertising workflows. D&B went public again on the NYSE in 2020 (ticker: DNB) after a period of private equity ownership. The company serves a broad range of enterprise clients across financial services, technology, manufacturing, and professional services. Its acquisitions of Lattice Engines and Bisnode, among others, have expanded its predictive analytics and international data capabilities, reinforcing its position as a critical data infrastructure provider for B2B go-to-market strategies.