Lattice Engines

Leading provider of AI-powered predictive analytics for B2B sales and marketing before acquisition by Dun & Bradstreet

Lattice Engines was a pioneering B2B predictive analytics and sales intelligence platform that leveraged artificial intelligence and machine learning to help enterprises optimize their sales and marketing operations. Founded in 2006, the company developed sophisticated algorithms that analyzed vast amounts of data to identify high-value prospects, predict customer behavior, and provide actionable insights for sales teams. The platform integrated data from multiple sources including CRM systems, marketing automation platforms, and external data providers to create comprehensive buyer profiles and predictive scores. Lattice Engines positioned itself at the intersection of marketing technology and sales enablement, serving primarily enterprise B2B companies looking to improve lead scoring, account-based marketing, and sales prioritization. The company was acquired by Dun & Bradstreet in 2019, with its technology being integrated into D&B's broader suite of sales and marketing solutions. Prior to acquisition, Lattice Engines had established itself as a significant player in the predictive analytics space, competing with other AI-driven sales intelligence platforms and helping customers achieve measurable improvements in conversion rates and sales productivity.