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Pardot was rebranded to Marketing Cloud Account Engagement (Jan 2022)— see Salesforce for current status.
Pardot

Pardot

B2B Marketing AutomationProductsalesforce.com

Pardot, now rebranded as Marketing Cloud Account Engagement, was a B2B marketing automation platform and a go-to choice for Salesforce customers.

Latest · Marketo Co-Founder Jon Miller Launches Phave, Marketing Automation That Reasons Instead of Following Rules· Sep 24

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2007
HQ
San Francisco, California, United States
Connections
69

AI-drafted from public sources10 sources cited

At a glance

Employees
10000+
Funding
$1.8M
Stock
CRM
61integrations6competitors
Email MarketingMarketing Automation

About

A leading B2B marketing automation platform within the Salesforce ecosystem, competing with HubSpot, Marketo, and Eloqua for enterprise and mid-market B2B marketers.

Pardot, now rebranded as Marketing Cloud Account Engagement, was a B2B marketing automation platform and a go-to choice for Salesforce customers. Beyond paid media, Pardot supported social media marketing across LinkedIn, Twitter, and Facebook with post engagement tracking, search marketing with keyword and competitor SEO metrics, marketing analytics for campaign performance reporting, and multi-channel marketing through connections to platforms such as Google Ads. At its core, Pardot was a marketing automation solution that enabled marketers to identify prospective customers most likely to convert by communicating with them in the right way at the right time, treating each prospect as an individual as they moved through the funnel at their own pace. Pardot was acquired by Salesforce in 2013 as part of the $2.5 billion ExactTarget acquisition. Source 1: salesforceben.com — What Is Pardot? [10 Frequently Asked Questions Answered] Source 2: revelyconsulting.com — Pardot and Marketing Cloud Account Engagement

Business model

SaaS

Target market

Mid-Market, Enterprise

What they offer

  • Marketing Cloud Account Engagement (MCAE)

    The rebranded successor to Pardot; a full B2B marketing automation suite for lead management, email automation, and campaign analytics.

  • Engagement Studio

    Visual drag-and-drop automation builder for creating multi-step lead nurturing programs.

  • Lead Scoring & Grading

    Automated scoring of prospects based on behavior and demographic fit to prioritize sales outreach.

  • Email Marketing Automation

    Tools for building, sending, and tracking personalized email campaigns at scale.

  • ROI Reporting & Analytics

    Campaign performance dashboards and closed-loop reporting tied to Salesforce CRM revenue data.

  • Landing Pages & Forms

    Drag-and-drop builder for creating conversion-optimized landing pages and lead capture forms.

  • B2B Marketing Analytics

    Advanced analytics powered by Salesforce CRM data for multi-touch attribution and pipeline reporting.

Key features

Native Salesforce CRM integrationLead scoring and gradingEngagement Studio automation builderEmail marketing and nurture campaignsLanding page and form builderProspect tracking and behavioral analyticsROI and closed-loop reportingAccount-based marketing (ABM) supportSalesforce Engage for sales-side email automation

Use cases

B2B lead generation and nurturingMarketing and sales alignment via shared CRM dataMulti-touch email campaign automationAccount-based marketing programsPipeline acceleration and lead prioritizationEvent and webinar follow-up automationMarketing ROI and attribution reporting

Customer segments

B2B mid-market companiesB2B enterprise organizationsTechnology and SaaS companiesFinancial services firmsManufacturing and industrial companiesProfessional services organizations

Tech & specs

Technology stack

Salesforce PlatformSalesforce Einstein AISalesforce CRM (Sales Cloud)REST APIJavaScript trackingSalesforce Flow automation

Security & compliance

SOC 2GDPRCCPAISO 27001

Deployment

Cloud

API

Yes

Explore further

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