TechTarget
TechTarget delivers proprietary first-party purchase intent data from millions of active technology buyers, enabling B2B tech vendors to identify in-market accounts and accelerate pipeline with precision targeting.
Last updated May 26, 2026 by ATDb automated enrichment · Connections updated Jun 1, 2026
- Industry
- B2B Media, Intent Data & Demand Generation
- Business Model
- Media & Data Intelligence / SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Revenue Range
- $200M-$400M
- Stock Symbol
- TTGT
- API Available
- Yes
Leading B2B technology media and purchase intent data provider, serving thousands of technology vendors globally with first-party intent signals and demand generation solutions
TechTarget is a leading B2B media, data, and services company focused on the technology sector. Founded in 1999 and headquartered in Newton, Massachusetts, TechTarget operates an extensive network of technology-specific websites and online communities that attract IT professionals and business technology buyers actively researching purchase decisions. Its flagship product, Priority Engine, leverages proprietary purchase intent data collected from its owned media properties to help technology vendors identify and engage prospects who are actively in-market for their solutions. TechTarget's core value lies in its first-party intent data ecosystem, built from the behavioral signals of millions of registered technology professionals across hundreds of topic-specific editorial sites. This data powers a suite of demand generation, account-based marketing (ABM), and sales intelligence products that enable B2B technology marketers to prioritize outreach, personalize messaging, and accelerate pipeline. The company serves thousands of technology vendors globally, from startups to Fortune 500 enterprises. In 2023, TechTarget merged with Informa Tech's digital businesses, significantly expanding its scale, data assets, and international reach. The combined entity operates under the TechTarget brand and is publicly traded on NASDAQ. This merger positioned TechTarget as one of the most comprehensive B2B technology media and intent data platforms in the world, competing directly with players like Bombora, G2, and IDG (now Foundry).
Priority Engine
SaaS-based purchase intent data platform that identifies and ranks in-market accounts and contacts actively researching technology solutions, enabling sales and marketing teams to prioritize outreach.
BrightTALK
Webinar and virtual event platform for B2B technology professionals, enabling content marketing and lead generation through live and on-demand presentations.
Content Syndication
Distributes vendor content (whitepapers, case studies, eBooks) across TechTarget's network of technology sites to generate qualified leads from in-market buyers.
Display Advertising
Targeted digital advertising across TechTarget's portfolio of technology-specific editorial sites, reaching IT decision-makers and business technology buyers.
Account-Based Marketing (ABM) Solutions
Tools and data services that enable technology vendors to execute account-based marketing programs using TechTarget's intent data and audience targeting capabilities.
TechTarget Editorial Network
Hundreds of topic-specific technology websites (e.g., SearchSecurity, SearchCIO, ComputerWeekly) that attract IT professionals and generate first-party behavioral data.
Enterprise Strategy Group (ESG)
Research and analyst services providing technology market research, validation, and thought leadership content for B2B technology vendors.