Integrate

Leader in B2B demand orchestration, providing a central platform for managing multi-channel demand generation programs for enterprise marketers

Integrate is a B2B marketing technology company specializing in demand orchestration and lead management. Founded in 2010 and headquartered in Phoenix, Arizona, the company provides a platform that enables enterprise marketers to connect, govern, and measure their demand generation programs across a wide range of channels including content syndication, display advertising, social media, and events. Integrate's platform acts as a central hub that ingests leads from multiple sources, validates and cleanses the data, and routes qualified leads into CRM and marketing automation systems. Integrate's core value lies in solving the fragmented nature of B2B demand generation, where marketers typically work with dozens of media vendors and struggle to maintain data quality and compliance. The platform enforces data governance rules, ensures GDPR and CCPA compliance, and provides unified analytics across all demand channels. This positions Integrate as a critical infrastructure layer for enterprise B2B marketing operations. In 2021, Integrate acquired Akkroo, a UK-based event lead capture solution, and also merged with Triblio, an account-based marketing (ABM) platform, significantly expanding its capabilities into account-based demand orchestration. The company serves major enterprise brands and has established itself as a leader in the demand orchestration category, competing with players in the broader B2B marketing and lead management space.