Integrate

A leading B2B demand orchestration platform specializing in cross-channel lead management, data quality, and precision demand marketing for enterprise revenue teams.

Integrate is a B2B demand orchestration and marketing software company headquartered in Boulder, Colorado. The platform enables enterprise marketers to manage and optimize demand generation programs across multiple channels — including content syndication, display advertising, social media, and events — from a single unified interface. By centralizing demand data and enforcing data quality standards, Integrate helps revenue teams convert marketing activity into measurable pipeline more efficiently. Integrate's core platform focuses on what the company calls 'Precision Demand Marketing,' a methodology that combines account-based marketing (ABM), buyer intent signals, and cross-channel orchestration to engage in-market buyers at scale. The platform ingests leads from dozens of media partners and publishers, validates and normalizes that data in real time, and routes clean, compliant leads directly into CRM and marketing automation systems. This eliminates manual data wrangling and reduces wasted spend on poor-quality leads. In the AdTech and MarTech ecosystem, Integrate occupies a distinctive position at the intersection of demand generation, data quality, and revenue operations. The company serves primarily enterprise and mid-market B2B brands in technology, financial services, and other complex-sale verticals. Integrate has raised significant venture funding and has grown through both organic product development and strategic acquisitions, including the purchase of Akkroo (event lead capture) and ListenLoop (ABM advertising), strengthening its multi-channel demand orchestration capabilities.