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Brief
Integrate

Integrate

Demand Generationintegrate.com

Integrate is a pipeline integrity platform for B2B marketing and revenue teams that functions as a governed intake layer sitting between external demand sources and a customer's MAP/CRM systems.

Last updated Oct 11, 2026 by the ATDb Editorial Team

Founded
2010
HQ
Boulder, Colorado, United States
Connections
21

AI-drafted from public sources4 sources cited

At a glance

Employees
201-500
Funding
$100M+
Revenue
$20M–$50M
13integrations1competitors

About

A leading B2B demand orchestration platform specializing in cross-channel lead management, data quality, and precision demand marketing for enterprise revenue teams.

Integrate is a pipeline integrity platform for B2B marketing and revenue teams that functions as a governed intake layer sitting between external demand sources and a customer's MAP/CRM systems. Across channels including content syndication, events, paid digital, partners, social, webinars, list uploads, and forms, the platform validates, enriches, de-duplicates, and applies consent, privacy, and quality rules to leads before any record reaches downstream systems. Automated, real-time ingestion and routing move leads from all demand sources into sales systems in minutes, accelerating speed-to-lead and reducing lead decay. With clean, governed data flowing into the revenue engine, Integrate helps teams improve lead-to-opportunity conversion, reduce media waste, and gain clear attribution to the channels and partners driving pipeline and revenue, all without adding operational overhead. Earlier in its history, Integrate was recognized as Best New Company of the Year at the 2011 American Business Awards, when it operated as a multi-channel advertising marketplace connecting advertisers and publishers across media types including internet, print, radio, TV, and mobile. Source 1: integrate.com — Company History & Leadership Team - Integrate Source 2: stevieawards.com — 4 Ways Integrate.com Helps Companies Get Customers

Business model

SaaS

Target market

Enterprise and Mid-Market B2B

What they offer

  • Demand Acceleration Platform

    Core platform for orchestrating B2B demand generation across paid media, content syndication, events, and ABM channels with unified reporting and lead management.

  • Marketplace

    A curated network of B2B media partners and publishers through which marketers can activate and manage demand generation campaigns at scale.

  • Lead Validation & Data Quality

    Real-time lead validation engine that cleanses, normalizes, and deduplicates incoming lead data before routing to CRM or marketing automation systems.

  • Akkroo (Event Lead Capture)

    Mobile app and platform for capturing, qualifying, and following up on leads generated at in-person and virtual events.

  • ABM Advertising (ListenLoop)

    Account-based advertising capabilities enabling targeted display and social ads to specific accounts and buying committees.

  • Pipeline360

    A media and content syndication solution designed to help B2B marketers build pipeline through targeted content distribution and intent-based targeting.

Key features

Cross-channel demand orchestration (content syndication, social, display, events)Real-time lead validation and data quality enforcementGDPR and CCPA compliant consent managementNative integrations with major CRM and marketing automation platformsAccount-based marketing (ABM) targeting and activationBuyer intent signal ingestion and activationUnified demand reporting and attributionPartner/publisher marketplace for media buying

Use cases

Scaling content syndication programs across multiple publishersEnforcing lead data quality before CRM ingestionRunning account-based advertising campaigns to target buying committeesCapturing and qualifying leads at trade shows and eventsUnifying demand generation reporting across paid channelsActivating third-party buyer intent data for targeted outreach

Customer segments

Enterprise B2B technology companiesMid-market B2B SaaS vendorsFinancial services firms with complex sales cyclesB2B demand generation and marketing operations teamsRevenue operations professionals

Tech & specs

Technology stack

Cloud-based SaaS architectureRESTful APIsReal-time data processing and validationCRM integrations (Salesforce, Microsoft Dynamics)Marketing automation integrations (Marketo, HubSpot, Eloqua)Intent data partnerships (Bombora, TechTarget)

Security & compliance

GDPRCCPASOC 2CAN-SPAM complianceConsent management and audit trails

Deployment

Cloud

API

Yes

Explore further

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