Bizible

Bizible is a B2B marketing attribution and planning platform that provides enterprise marketers with comprehensive visibility into the customer journey and ROI of marketing activities. Acquired by Adobe and integrated into the Adobe Experience Cloud, Bizible specializes in multi-touch attribution modeling that connects marketing efforts to revenue outcomes, enabling data-driven decision making for complex B2B sales cycles. The platform bridges the gap between marketing automation, CRM systems, and analytics tools to provide a unified view of marketing performance. As part of Adobe's Marketo Engage suite, Bizible serves mid-market to enterprise B2B organizations seeking to optimize marketing spend and demonstrate clear ROI to executive stakeholders. The platform leverages machine learning and advanced attribution models to track customer touchpoints across multiple channels, from initial awareness through closed deals. Bizible's integration capabilities with major CRM platforms like Salesforce and marketing automation systems make it a critical component of the modern marketing technology stack for organizations with sophisticated, multi-channel marketing strategies.