Full Circle Insights
Connects marketing activities to revenue outcomes through comprehensive attribution modeling and funnel analytics, helping B2B marketers prove ROI and optimize marketing spend across complex, multi-touch sales cycles.
Last updated Feb 8, 2026
- Industry
- Marketing Attribution & Performance Management
- Business Model
- SaaS
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 11-50
- Funding
- $10.5M
- API Available
- Yes
Market Position
Specialized B2B marketing attribution platform with strong Salesforce integration
Overview
Full Circle Insights is a B2B marketing performance management platform that specializes in marketing attribution, campaign measurement, and funnel analytics. The company helps B2B marketers connect marketing activities to revenue outcomes, enabling them to measure ROI, optimize marketing spend, and demonstrate the business impact of their campaigns. Their solutions are particularly focused on complex B2B sales cycles with multiple touchpoints and long buying journeys. Full Circle Insights positions itself within the marketing operations and revenue operations technology stack, integrating deeply with CRM systems like Salesforce to provide comprehensive visibility into the customer journey. The platform serves mid-market to enterprise B2B companies that need sophisticated attribution modeling and marketing performance analytics to justify marketing investments and improve campaign effectiveness. The company competes in the marketing attribution and performance management space alongside other MarTech vendors focused on B2B marketing measurement.
Products & Features
Marketing Attribution
Multi-touch attribution modeling that tracks and measures the impact of marketing touchpoints across the customer journey
Campaign Attribution
Campaign-level performance measurement connecting marketing campaigns to pipeline and revenue outcomes
Funnel Metrics
Comprehensive funnel analytics tracking leads, opportunities, and conversions through the sales pipeline
Response Management
Tracks and manages marketing responses and engagement across channels and campaigns
Marketing Planning
Budget planning and forecasting tools to optimize marketing spend allocation
Key Features
Multi-touch attribution modelingSalesforce native integrationCampaign ROI measurementFunnel conversion analyticsMarketing response trackingPipeline influence reportingBudget planning and optimizationCustom attribution modelsAccount-based marketing measurementMarketing data warehouse
Use Cases
Measuring marketing ROI and campaign effectivenessOptimizing marketing budget allocationTracking multi-touch attribution across long sales cyclesDemonstrating marketing contribution to pipeline and revenueAccount-based marketing measurementMarketing and sales alignmentCampaign performance optimizationFunnel conversion analysis
Customer Segments
B2B Technology CompaniesB2B SaaS CompaniesEnterprise B2B OrganizationsMid-Market B2B CompaniesProfessional Services Firms