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Brief

Chili Piper

MarTech

Chili Piper helps B2B companies convert more leads by enabling instant meeting scheduling and intelligent lead routing, reducing friction in the sales process and accelerating revenue.

Last updated Jun 23, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Founded
2016
HQ
Brooklyn, New York, United States
Connections
7

At a glance

Employees
201-500
Funding
$33M
Revenue
$20M-$50M
7integrations

About

Leading provider of scheduling automation and lead routing solutions for B2B sales teams

Chili Piper is a scheduling and lead routing automation platform designed for B2B sales and marketing teams. The company provides tools that enable instant meeting booking, intelligent lead distribution, and form concierge services that help businesses convert website visitors and inbound leads into qualified meetings more efficiently. Their platform integrates with CRM systems and marketing automation tools to streamline the handoff between marketing and sales. Founded in 2016, Chili Piper has established itself as a leader in the revenue acceleration and sales enablement space, serving thousands of B2B companies including high-growth SaaS businesses and enterprise organizations. The platform is particularly popular among companies with inside sales teams that need to optimize their inbound lead conversion process. While not strictly an AdTech company, Chili Piper operates in the MarTech/SalesTech ecosystem and plays a role in the lead conversion funnel that follows advertising and demand generation efforts. The company has raised significant venture funding and continues to expand its product suite to address various aspects of the meeting lifecycle and revenue operations.

Business model

SaaS

Target market

Mid-Market and Enterprise

What they offer

  • Instant Booker

    Allows prospects to book meetings instantly from any web form or email without back-and-forth scheduling

  • Handoff

    Automates lead routing and distribution to the right sales rep based on custom rules

  • Form Concierge

    Replaces traditional web forms with an interactive booking experience that qualifies and routes leads in real-time

  • Distro

    Distributes inbound leads to sales reps in a fair and efficient manner

  • Calendar

    Personal scheduling link for individual sales reps to share with prospects

Key features

Instant meeting schedulingIntelligent lead routingCRM integrationRound-robin distributionAutomated remindersMeeting analyticsTimezone detectionCalendar syncingCustom routing rulesNo-show reduction

Use cases

Inbound lead conversionDemo scheduling automationAccount-based marketing meeting coordinationSales development representative (SDR) workflow optimizationCustomer success meeting bookingEvent follow-up scheduling

Customer segments

B2B SaaS companiesEnterprise software vendorsTechnology companiesProfessional services firmsFinancial servicesHealthcare technology

Tech & specs

Technology stack

JavaScriptReactNode.jsAWSSalesforce APIHubSpot APIGoogle Calendar APIMicrosoft Graph API

Security & compliance

SOC 2 Type IIGDPRCCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2016 · Founded
Connection details
See integrations with Chili Piper (7)

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