Directive

Specialized B2B SaaS and technology-focused performance marketing agency

Directive is a performance marketing agency founded in 2014 that focuses exclusively on customer generation for B2B SaaS and enterprise technology companies. The agency combines paid media, SEO, video marketing, and creative services with a data-driven approach to help technology companies scale their customer acquisition efforts. Directive differentiates itself through its Customer Generation methodology, which emphasizes bottom-funnel metrics and revenue impact rather than traditional marketing vanity metrics. The company has grown to become a recognized player in the B2B technology marketing space, working with notable clients including Amazon, Cisco, MongoDB, and various venture-backed SaaS companies. Directive's approach integrates performance marketing channels with proprietary technology and analytics platforms to optimize campaigns for pipeline and revenue generation. Directive operates as a full-service agency offering strategic planning, creative development, and execution across multiple digital marketing channels. The company has expanded its service offerings over the years to include comprehensive marketing solutions while maintaining its core focus on measurable business outcomes for technology sector clients.