Terminus enables B2B companies to orchestrate account-based marketing campaigns across multiple channels, combining advertising, personalization, and analytics to drive engagement with high-value target accounts and accelerate pipeline growth.
Last updated Feb 8, 2026
Leading ABM platform provider in the B2B marketing technology space
Terminus is a leading account-based marketing (ABM) platform that specializes in helping B2B companies identify, engage, and convert target accounts through multi-channel advertising and marketing orchestration. The platform combines account-based advertising, web personalization, sales intelligence, and analytics to enable coordinated marketing and sales efforts. Terminus has established itself as a pioneer in the ABM space, offering solutions that integrate advertising technology with marketing automation and CRM systems. The company serves primarily mid-market and enterprise B2B organizations, providing tools for account identification, targeted advertising across display, social, and video channels, website personalization, and account-based analytics. Terminus has grown through both organic development and strategic acquisitions, including the acquisition of Sigstr (email signature marketing) and Ramble (chat-based marketing). The platform is recognized as one of the leading ABM solutions in the market, competing with other major players in the account-based marketing and advertising technology space.
Core platform for account-based marketing orchestration and campaign management
Multi-channel B2B advertising across display, video, social, and connected TV
Website personalization and customization for target accounts
Account identification, data enrichment, and audience building
Account-level reporting and attribution analytics
Email signature marketing and personalization (formerly Sigstr)
Conversational marketing and chat for target accounts (formerly Ramble)