Uberflip

A leading content experience platform for B2B marketers, particularly strong in ABM-driven content personalization and sales enablement use cases

Uberflip is a content experience platform (CEP) designed to help B2B marketers organize, personalize, and distribute content at scale. Founded in 2012 and headquartered in Toronto, Canada, the platform enables marketing and sales teams to build tailored content destinations — called 'streams' — that aggregate blog posts, videos, eBooks, case studies, and other assets into curated experiences for specific audiences, accounts, or buyer stages. This approach helps companies move beyond static content libraries toward dynamic, personalized journeys that accelerate pipeline and improve engagement metrics. Uberflip gained significant traction in the account-based marketing (ABM) space by allowing revenue teams to create targeted content hubs for specific accounts or segments without requiring developer resources. Its integrations with leading marketing automation platforms, CRMs, and ABM tools made it a natural fit within the modern B2B marketing stack. The company raised approximately $32 million in funding and built a customer base of hundreds of mid-market and enterprise B2B organizations across North America and beyond. In 2023, Uberflip was acquired by Kapost, a content operations platform backed by Upland Software, marking a consolidation in the content marketing technology space. The combined offering aims to provide a more end-to-end content operations and experience solution for enterprise marketing teams. Uberflip continues to operate as a distinct product and brand under this new ownership, serving its existing customer base while being integrated into a broader content marketing ecosystem.