Directive Consulting

Leading specialist performance marketing agency for B2B and SaaS companies, known for its Customer Generation methodology and revenue-focused approach.

Directive Consulting is a performance marketing agency founded in 2014 and headquartered in Irvine, California. The agency focuses exclusively on B2B and SaaS companies, offering a suite of services including search engine optimization (SEO), paid search (PPC), paid social, content marketing, and conversion rate optimization (CRO). Directive has built a reputation for data-driven, revenue-focused campaigns that align marketing spend with pipeline and revenue outcomes rather than vanity metrics. Directive differentiates itself through its proprietary 'Customer Generation' methodology, which goes beyond traditional lead generation to focus on attracting and converting high-value customers. The agency serves mid-market and enterprise SaaS and tech companies, working with brands such as Cisco, ZoomInfo, and Sumo Logic. Its integrated approach combines paid media, organic search, and creative strategy to drive measurable business outcomes. Within the AdTech and MarTech ecosystem, Directive occupies a niche as a specialist B2B performance marketing agency, competing with generalist digital agencies and other B2B-focused shops. The company has grown significantly and is recognized as one of the top agencies for SaaS marketing, frequently appearing on industry lists and earning awards from platforms like G2 and Clutch.