Garrett Mehrguth

Garrett Mehrguth is best known as the co-founder and CEO of Directive Consulting, a performance marketing agency that has carved out a distinctive niche serving B2B SaaS and technology companies. Under his leadership, Directive has pioneered a 'Customer Generation' methodology that moves beyond traditional lead-volume metrics toward pipeline and revenue attribution — a framework that has resonated strongly with growth-stage and enterprise technology brands seeking accountability from their marketing spend across search, paid social, and programmatic display. Mehrguth has built a significant thought leadership presence, particularly on LinkedIn and in B2B marketing trade publications, where he regularly challenges conventional demand generation orthodoxy. He has been an outspoken advocate for aligning Account-Based Marketing (ABM) strategies with programmatic advertising execution, arguing that technology companies waste significant budget by failing to connect intent data with precise audience targeting. His commentary on topics such as pipeline-focused measurement, the limitations of MQL-centric reporting, and the evolving role of programmatic in B2B go-to-market strategies has made him a recognizable voice at the intersection of MarTech and AdTech. Prior to scaling Directive into a recognized agency brand, Mehrguth grew the firm from a small regional SEO shop into a full-service performance marketing operation with clients across the technology sector. He has spoken at industry conferences and contributed to publications covering digital marketing strategy, and his agency has been recognized among top B2B marketing agencies by several industry rankings. His work sits at a meaningful crossroads — translating AdTech infrastructure and programmatic capabilities into practical, revenue-accountable outcomes for technology marketers.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026