GM
Garrett Mehrguth
Founder
Founder of a specialized agency operating at the B2B AdTech/MarTech intersection, representing an under-covered segment of performance-oriented programmatic buyers.
Role: CEO & Co-FounderCompany: Directive Consulting
Last updated Jun 27, 2026 by the ATDb Editorial Team
Bio
Garrett Mehrguth co-founded Directive Consulting, a performance marketing agency specializing in B2B SaaS and technology companies that bridges search, paid media, and programmatic advertising for technology sector clients. He is a prolific thought leader on LinkedIn and in trade press on topics including pipeline-focused marketing measurement and the intersection of ABM with programmatic display. His agency sits at the crossroads of MarTech and AdTech serving the technology vertical.
Expertise & education
Expertise
B2B ProgrammaticPerformance MarketingMarketing Measurement