Influ2

Specialized provider of person-based advertising for B2B marketers

Influ2 is a person-based advertising platform that specializes in B2B marketing technology, enabling companies to target and engage specific decision-makers at target accounts with personalized advertising. The platform focuses on individual-level targeting rather than traditional account-based marketing approaches, allowing marketers to deliver ads to specific people within organizations and track their engagement at the person level. Influ2's technology bridges the gap between account-based marketing (ABM) and advertising by providing visibility into which individuals are viewing and engaging with ads, making it particularly valuable for B2B companies with complex, multi-stakeholder sales processes. The company has positioned itself as a pioneer in person-based advertising, differentiating from traditional ABM platforms by offering granular tracking and attribution at the individual level. Influ2 integrates with major marketing automation platforms and CRM systems to help B2B marketers create more targeted campaigns and measure the impact of their advertising on specific buying committee members. The platform has gained traction among enterprise B2B companies looking to improve their account-based marketing strategies with more precise targeting and measurement capabilities.