Wistia

Leading independent video marketing platform for B2B businesses, differentiated by brand control, deep analytics, and marketing automation integrations

Wistia is an end-to-end video marketing solution that enables teams to produce, host, and gauge the effectiveness of their video content, offering capabilities such as player customization, built-in accessibility, lead generation tools, and industry-leading analytics.¹ More than 425,000 marketers worldwide rely on the platform to drive business growth through video.¹ In the B2B space, Wistia's research indicates that nearly 70 percent of companies planned to increase their video output in 2023, reflecting sustained demand for video as a marketing and customer-reach channel.² While short-form video dominates by volume, content exceeding 30 minutes has seen explosive growth over the past decade, and companies report that these longer formats rank among their highest-performing assets.² Wistia also integrates with a range of advertising software platforms, having expanded its feature set to include webinar hosting, video editing, webcam and screen recording, and enhanced analytics — additions that have positioned it as an all-in-one resource for marketers managing video across channels.^1,3 Source 1: wistia.com — About Wistia: Video Platform | Video Marketing Platform Source 2: martechcube.com — 2023 State of Video Report : Wistia Source 3: sourceforge.net — Best Advertising Software for Wistia