Oktopost
Oktopost enables B2B marketers to manage social media campaigns, activate employee advocates, and prove ROI by connecting social engagement directly to leads, pipeline, and revenue through deep integrations with marketing automation and CRM platforms.
Last updated Feb 8, 2026
- Industry
- Social Media Management and Marketing Technology
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- Funding
- $20M
- Revenue Range
- $10M-$50M
- API Available
- Yes
Market Position
Leading B2B-focused social media management platform with strong emphasis on ROI attribution and employee advocacy
Overview
Oktopost is a B2B-focused social media management and employee advocacy platform that helps enterprises manage their social media presence while measuring business impact. Founded in 2013, the company specializes in bridging the gap between social media marketing activities and tangible business outcomes like lead generation and revenue attribution. Unlike general social media management tools, Oktopost is purpose-built for B2B marketers who need to demonstrate ROI and integrate social media data with their marketing automation and CRM systems. The platform offers comprehensive capabilities including social media publishing and scheduling, social listening, employee advocacy programs, and advanced analytics that connect social engagement to pipeline and revenue. Oktopost integrates deeply with major marketing automation platforms (Marketo, HubSpot, Eloqua) and CRM systems (Salesforce), enabling B2B marketers to track the entire customer journey from social media engagement through to closed deals. This focus on attribution and ROI measurement has positioned Oktopost as a leading solution for B2B enterprises seeking to justify and optimize their social media investments.
Products & Features
Social Media Management
Centralized platform for publishing, scheduling, and managing content across multiple social networks including LinkedIn, Twitter, Facebook, and Instagram
Employee Advocacy
Tools to empower employees to share company content and amplify brand reach through their personal social networks
Social Listening
Monitor brand mentions, industry conversations, and competitor activities across social channels
Analytics and Attribution
Advanced reporting that tracks social media impact on leads, opportunities, and revenue with full funnel attribution
Social Inbox
Unified inbox for managing social media conversations and engagement across all connected networks
Key Features
B2B-focused social media publishing and schedulingEmployee advocacy platform with gamificationLead tracking and attribution from social sourcesIntegration with marketing automation platforms (Marketo, HubSpot, Eloqua)CRM integration (Salesforce, Microsoft Dynamics)Social listening and monitoringCampaign performance analyticsContent curation and recommendationsApproval workflows for enterprise governanceUTM parameter automationBoard reporting and executive dashboardsMulti-account management
Use Cases
B2B social media campaign management and executionEmployee advocacy program implementation and managementSocial media lead generation and nurturingBrand monitoring and social listening for B2B companiesSocial media ROI measurement and attributionMulti-brand and multi-regional social media managementExecutive thought leadership programsProduct launch social campaignsEvent promotion and engagement tracking
Customer Segments
B2B Technology CompaniesEnterprise Software VendorsProfessional Services FirmsManufacturing CompaniesFinancial Services (B2B)Healthcare TechnologySaaS CompaniesMarketing Agencies serving B2B clients