RollWorks

Leading B2B account-based marketing platform within the NextRoll ecosystem

RollWorks is a B2B account-based marketing (ABM) and advertising platform that emerged as a division of AdRoll Group before becoming its own brand. The platform specializes in helping B2B companies identify target accounts, engage them through multi-channel advertising campaigns, and measure account-level engagement and conversion. RollWorks combines account-based advertising, web personalization, and sales intelligence tools to enable marketing and sales teams to coordinate their efforts around high-value accounts. As part of the NextRoll family of companies (formerly AdRoll Group), RollWorks leverages extensive B2B data and machine learning capabilities to power its account identification and targeting features. The platform serves mid-market and enterprise B2B companies across various industries, positioning itself as a comprehensive ABM solution that bridges the gap between marketing and sales teams. RollWorks competes in the growing account-based marketing technology sector, which has become increasingly important as B2B companies shift from lead-based to account-based strategies.