RollWorks

A leading ABM advertising platform for B2B marketers, now unified under the AdRoll brand as AdRoll ABM, competing with Demandbase, 6sense, and Terminus in the account-based marketing space.

RollWorks is an account-based marketing platform that has evolved into AdRoll ABM, now operating as part of the unified AdRoll platform rather than as a standalone brand.¹ Built around its own demand-side platform and customer data platform, RollWorks is loaded with account-based advertising capabilities that allow B2B marketing teams to plan, execute, and optimize targeted ad campaigns across digital inventory.² The platform surfaces in-market accounts by monitoring keyword intent data, helping marketers identify and reach buyers who are actively searching for relevant solutions.² Its AI-powered bid optimization engine, BidIQ, automatically adjusts bids, budget allocation, and creative selection in real time, running continuous A/B testing and making micro-adjustments to maximize campaign performance against goals such as a target cost-per-click.² On the measurement side, RollWorks provides built-in account-based attribution and ROI dashboards that connect ad impressions and site visits through to CRM opportunity creation, attributing pipeline at the account level rather than the individual lead level.² Source 1: adroll.com — Stronger as One: Introducing the Unified AdRoll Platform Source 2: zenabm.com — RollWorks for ABM: Everything You Need to Know